SABX is a software platform that brings order management processes online for businesses, helping sales teams and buyers streamline how they place, receive, and manage orders. By moving away from traditional communication methods like calls, emails, faxes, and in-person meetings, SABX enables companies to handle orders and share information digitally, all from a single unified system.
The SABX solution is designed to create significant time and cost savings for both sales representatives and their customers. The platform focuses on simplifying B2B selling and buying, offering intuitive digital tools that directly connect sellers with their buyers. This can help companies unlock new sales growth opportunities and modernize their operations without needing complex integrations or expensive systems.
SABX was co-founded by CPG (Consumer Packaged Goods) industry veterans Nick Karapetian and John Zupo, who built the platform based on their firsthand experiences with the inefficiencies of manual order management in the sector. Their goal was to offer an affordable and easy-to-use B2B ecommerce solution tailored for businesses looking to transition to digital workflows.
Who Uses SABX?
SABX serves a variety of customers across the food, beverage, and consumer goods industries. Notable clients include:
- Natures Crush
- Advantage Solutions
- Blue Triton
- Arizona Teas
- Reyes Coca-Cola
- Upfield
- Gatsby Chocolates
- Material Maxim
- Whole Life Pet
- Kierin-NYC
- Hempvana
This customer base highlights SABX's focus on supporting brands and distributors that benefit from faster, more reliable order processing and improved buyer-seller collaboration.
How Was SABX Started?
SABX was founded in Park City, Utah by Nick Karapetian and John Zupo, both of whom have deep expertise in the CPG industry. Their direct experience with the challenges of manual order management inspired them to develop a digital platform purpose-built for B2B commerce. The company's mission is to simplify and modernize the order process for businesses of all sizes.
You can read more about SABX's background and team on their About page.
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