Rubrik is a data security company providing the Rubrik Security Cloud (RSC), a cloud-native SaaS platform that unifies backup, sensitive data discovery and classification, proactive threat monitoring, and cyber recovery across on-premises, cloud, and SaaS environments. Rubrik helps organizations detect, analyze, and remediate data security risks and unauthorized activities by combining backup and recovery with advanced cybersecurity features in a single Zero Trust architecture platform.
The platform addresses modern threats by blending data protection, data threat analytics, data security posture management, and cyber recovery. Rubrik Security Cloud enables businesses to safeguard their information wherever it resides—whether in enterprise data centers, public clouds, SaaS applications, or unstructured data sources. Core capabilities include:
- Data Protection: Secure backups for enterprise, cloud, SaaS, and unstructured data.
- Data Threat Analytics: Detecting, investigating, and responding to cyber threats with anomaly detection, threat monitoring, and threat hunting.
- Data Security Posture Management (DSPM): Reducing exposure risks by discovering and classifying sensitive data, managing data access, and monitoring for potential threats.
- Cyber Recovery: Orchestrating and automating recovery workflows, testing cyber recovery scenarios, and leveraging tools like threat containment and GenAI Recovery Companion to minimize downtime and reinfection risk.
By integrating these functions, Rubrik aims to reduce the attack surface left by legacy backup solutions and help businesses maintain continuity and resilience in the face of evolving cyber threats.
Who Uses Rubrik?
Rubrik serves a broad range of organizations that require robust data protection and cyber resilience. Its customers span industries such as finance, healthcare, retail, media, and manufacturing. Notable clients include Allstate, PepsiCo, St. Luke's University Health Network, Payette, Sunset Grown, Iron Mountain Data Centers, Carhartt, Simpson Strong-Tie, Gannett Media Corporation, Verspieren, WED2B, Langs Building Supplies, and Colchester Institute. These companies rely on Rubrik to secure sensitive data, ensure compliance, and recover rapidly from cyber incidents.
How Was Rubrik Started and Who Leads the Company?
Rubrik was founded by Bipul Sinha (CEO, Chairman and Co-founder), Arvind Nithrakashyap (Co-Founder and CTO), Arvind Jain (Co-Founder), and Soham Mazumdar (Co-Founder). The company's leadership team brings deep expertise in cloud infrastructure, data management, and cybersecurity. Key executives include Kiran Choudary (CFO), Peter McGoff (Chief Legal Officer), Giri Iyer (Chief Customer Officer), Brian McCarthy (President, Global Field Operations), Anneka Gupta (Chief Product Officer), Michael Mestrovich (CISO), Mike Tornincasa (Chief Business Officer), John Koo (Chief Marketing Officer), Julia Lee (Chief Strategy Officer), and Kavitha Mariappan (Chief Transformation Officer).
The board of directors includes experienced leaders such as John W. Thompson (Former Chairman of Microsoft), Asheem Chandna (Greylock Partners), Enrique Salem (Bain Capital), Mark McLaughlin (Former Palo Alto Networks CEO), Ravi Mhatre (Lightspeed Venture Partners), Scott Herren (CFO, Cisco), and Yvonne Wassenaar (Former CEO of Puppet).
What Sets Rubrik Apart?
Rubrik differentiates itself by integrating data backup, security, and cyber recovery into a single, unified platform built on Zero Trust principles. This approach helps organizations reduce complexity, shrink their attack surface, and quickly recover from cyberattacks. The platform’s emphasis on deep data observability and automated recovery processes addresses the needs of modern enterprises facing increasingly sophisticated cyber threats.
Who Are Rubrik’s Competitors?
Rubrik operates within the data protection and cybersecurity markets, competing with companies such as Cohesity, Veeam, Commvault, Dell EMC, and Veritas. Its unified approach and focus on both backup and cyber resilience distinguish it from solutions that address only one aspect of data security.
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