RightBound is a sales development automation platform that transforms the entire outbound prospecting process into an autonomous, data-driven workflow. RightBound enables sales teams to focus on high-potential leads by automating the identification, outreach, and optimization of sales development activities.
The platform leverages AI to deliver verified prospects directly into a company’s CRM, sourcing contacts from multiple data providers and matching them to a highly detailed ideal customer profile (ICP). RightBound’s autonomous outreach engine then selects the optimal communication channel, message, call-to-action, timing, and frequency for each prospect based on their behavior and engagement data. This results in a multi-channel, personalized engagement sequence designed to maximize conversion rates.
A key differentiator for RightBound is its self-tuning and real-time optimization capabilities. The system constantly analyzes the entire sales development journey, adjusting campaigns and touchpoints automatically to improve performance and outcomes for sales teams.
RightBound’s solution is used by a variety of B2B organizations, including companies like Apex Revenue, Redwood, and APS. Its platform is designed for sales development teams of any size, from startups to enterprise organizations, seeking to increase efficiency and return on investment in outbound prospecting.
The company was founded by Ran Oelgiesser, an experienced entrepreneur with extensive sales and marketing expertise, and Rotem Dafni, a product leader with a background in building advanced cloud technologies. You can learn more about their approach and leadership on their About page.
Who uses RightBound?
RightBound serves sales development teams across diverse industries, particularly those looking to scale outbound prospecting and improve lead conversion. Notable customers include Apex Revenue, Redwood, and APS, illustrating adoption among revenue-focused B2B organizations.
How does RightBound differentiate itself?
- Full sales development automation from prospecting to outreach and optimization
- AI-driven, multi-channel engagement that adapts to individual prospect behavior
- Continuous, autonomous campaign performance tuning without manual intervention
- Seamless integration with CRMs and multi-source data providers
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