Rev is an AI-powered platform designed to help businesses improve their go-to-market (GTM) targeting and sales effectiveness. Rev enables companies to deeply understand key customer attributes, generate prioritized target account lists, assign sales territories, and more to optimize their pipeline and revenue activities.
Rev's software is primarily used by GTM teams seeking to maximize new pipeline generation, execute trigger-based selling, and drive cross-sell and upsell motions. By leveraging AI-driven insights, users can reportedly achieve over 200% increases in close rates, average selling price (ASP), and deal velocity. The platform addresses core challenges in B2B sales and marketing by providing data-driven targeting capabilities, which help teams focus on the accounts most likely to convert and expand.
How was Rev started?
Rev was founded by professionals with deep experience in marketing and commercial strategy. The founding team includes Andrea Ryhal (Group Marketing Program Manager), Mary McCarthy (Marketing & Media Strategist), and Joe Paone (Sr Director, Worldwide Commercial Marketing). Their backgrounds in marketing program management and commercial marketing have shaped Rev’s focus on practical, AI-powered solutions for sales and marketing teams. You can learn more about their story on the Rev About page.
Who uses Rev?
Rev serves a range of B2B organizations aiming to improve sales targeting and efficiency. Notably, companies like Splunk use Rev to enhance their account-based marketing and sales strategies. Rev’s customers are typically mid-sized to large enterprises with dedicated GTM teams seeking to optimize their market outreach and pipeline management.
What makes Rev different?
Rev sets itself apart by combining advanced AI with actionable sales and marketing tools that directly address GTM challenges. The platform focuses on helping teams identify high-value targets, prioritize accounts, and align territory assignments, leading to measurable improvements in sales outcomes. Rev’s emphasis on data-driven decision-making and tangible pipeline results differentiates it from more generic sales or marketing software.
Where is Rev based and how big is the company?
Rev is headquartered in San Diego, CA, United States. The company operates as a privately held business with a team size ranging from 51 to 200 employees, reflecting its focus on growth and innovation within the software development industry.
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