retailmediatools is a retail media software platform designed to help retailers maximize their advertising revenues by providing a comprehensive suite of tools to build and operate retail media solutions. retailmediatools enables retailers to launch and manage digital advertising formats such as Sponsored Products, Sponsored Search, Display Ads, Native Ads, digital signage, in-store ads, personalized offers, and brand pages—all within a single, unified platform.
The platform is built to serve as an end-to-end solution for retailers seeking to develop or scale their retail media businesses. It provides all the necessary components to run advertising campaigns, offer promotions and discounts, and deliver personalized marketing experiences. This approach aims to empower retailers to realize the full potential of their available advertising inventory, whether online or in-store.
What Makes retailmediatools Different?
retailmediatools distinguishes itself by offering a wide range of retail media capabilities in one platform and by supporting both digital and in-store formats. Their experienced team combines technology expertise with a deep understanding of retail operations, enabling them to deliver flexible solutions tailored for modern retail environments.
Who Uses retailmediatools?
retailmediatools primarily serves retailers and commerce platforms looking to enhance their advertising offerings and revenue streams. Notable customers include:
- Justo
- Koelle-Zoo
- Rossmann
- Flink
- Prisma
- Contorion
- novomind
- commercetools
These clients reflect the platform’s focus on supporting both established retail brands and digital commerce businesses.
How Was retailmediatools Started?
retailmediatools was founded by Magnus Aufschild, who serves as Managing Director. The company is powered by a small, experienced team of technology enthusiasts and retail experts, combining practical retail knowledge with advanced software development skills. More about their mission and team can be found on their About page.
Where Is retailmediatools Located?
While the company is based in Berlin, retailmediatools operates with a remote-friendly structure, serving clients internationally and being officially headquartered in the United States.
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