Resquared is a marketing automation platform focused on helping companies sell to local businesses. Resquared provides a SaaS solution with comprehensive data on every local business in the United States, enabling sales and marketing teams to easily reach, engage, and convert these often hard-to-access prospects.
Resquared’s platform is designed to address the unique challenge that local businesses represent in B2B sales—while they make up over 60% of all U.S. firms, they are traditionally difficult to reach through standard B2B channels. The platform offers specialized marketing automation tools and workflows tailored specifically for local business outreach. According to Resquared, their users save over 3 hours per day in sales outreach and see a 53% improvement in lead quality, as detailed in case studies on their website.
The Technology Behind Resquared
Resquared leverages a proprietary database and automation engine to streamline the process of identifying, contacting, and nurturing local business leads. Their technology enables:
- Access to up-to-date contact information for local businesses across the U.S.
- Automated workflows to manage outreach and follow-up at scale.
- Tools for tracking, segmenting, and qualifying leads based on real-time interactions.
By focusing on the local B2B segment, Resquared differentiates itself from broader marketing automation platforms by offering highly targeted data and outreach capabilities tailored for this underserved market.
Who Uses Resquared?
Resquared primarily serves sales professionals, marketers, and agencies looking to acquire or support local business clients. Typical users include:
- B2B SaaS companies targeting local service providers
- Commercial real estate professionals (proptech)
- Agencies managing marketing campaigns for local brands
- Sales teams in sectors where local businesses are core customers
These users benefit from Resquared's ability to automate manual prospecting and outreach tasks, freeing up time and improving lead quality.
Who Are Resquared’s Competitors?
Resquared operates in the B2B marketing automation and local marketing technology space. Key competitors include:
- Signpost: Marketing automation for small businesses, focusing on simplifying customer engagement.
- Vendasta: Sales & marketing automation platform for local businesses and agencies.
- Marvia: Local marketing automation software for decentralized campaign management.
- Salesforce Marketing Cloud: Enterprise B2B marketing automation with a broader feature set.
- HubSpot Marketing Hub: Comprehensive marketing automation platform for inbound lead generation.
- Marketing Creatio, LeadSquared, Zoho, Oracle Eloqua, and Marketo Engage (Adobe) are additional platforms in the general B2B marketing automation space, though most focus less specifically on local business targeting.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Resquared and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.