Reframe (Glucobit) is an alcohol reduction app designed to help people cut back on drinking by leveraging neuroscience and psychology. The Reframe app provides users with science-backed tools and habit-building strategies to address their relationship with alcohol, without judgment, stigma, or rigid restrictions.
The Technology That Powers Reframe
Reframe uses a combination of neuroscience-based methods and behavioral psychology to guide users through the process of changing their drinking habits. The app delivers daily activities, progress tracking, educational content, and community support to help users build healthier routines. Unlike abstinence-focused programs, Reframe emphasizes flexibility and personal choice, aiming to create sustainable changes in behavior and mindset.
Who Uses Reframe?
Reframe serves individuals looking to reduce or rethink their alcohol consumption, whether their goal is moderation or sobriety. The platform has seen rapid adoption, with over 2 million users in the past year. Its user base includes adults across the United States and globally, particularly those who prefer digital, stigma-free support over traditional treatment or group programs.
Competitive Landscape: Alcohol Reduction and Wellness Apps
Reframe operates in the mental health and consumer wellness space, specifically focusing on alcohol reduction and habit change. Key competitors include:
- Drinkaware's MyDrinkaware App: A UK-based app providing tracking and support for individuals aiming to cut down or quit alcohol. It offers similar progress tracking and goal-setting, with a focus on health and weight loss.
- Other notable players in the space include apps like Sunnyside, Less, and I Am Sober, which also offer habit tracking and behavioral support for reducing alcohol use, though Reframe distinguishes itself through its neuroscience-driven approach and emphasis on positive habit-building.
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