Reform is an AI-powered automation platform designed to transform freight forwarding and logistics workflows for faster, more accurate, and scalable operations. Reform enables logistics companies to automate freight operations from quote to cash, streamline exception management, and unify data across all connected systems for enhanced visibility and control.
How Does Reform Help Logistics and Freight Forwarders?
Reform’s platform automates critical logistics processes such as customs declaration preparation, document processing—including commercial invoices and packing lists—and shipment coordination from booking to consolidation. By leveraging AI and integrating with both third-party and in-house systems, Reform allows teams to upload existing procedures and automate tasks ranging from data extraction to customs preparation. Human-in-the-loop dashboards ensure that staff only handle exceptions when necessary, letting technology take care of routine operations.
Key features include:
- End-to-end automation of freight operations
- AI-powered processing of logistics documents
- Customs declaration automation
- Integration with all trusted systems and databases
- Custom dashboards for analytics and operational insights
- Human-in-the-loop exception management
Who Uses Reform?
Reform primarily serves companies in the freight forwarding, logistics, and customs brokerage industries. Their platform is trusted by organizations such as:
- Customs
- Lean Solutions
- Schad
- Joffroy
- KCE Logistics
- Jaguar
- BERPAR
- MAITSA
- CITTA Brokerage
- Fredric Schad
- Customs Direct
A notable example is CITTA Brokerage, a customs brokerage specializing in duty drawback, which deployed Reform to accelerate duty drawback turnaround times, showcasing the platform’s impact on both operational efficiency and client service. Read the full story.
What Makes Reform Different?
Reform delivers cutting-edge technology that enables organizations to adopt and deploy AI across their logistics operations without abandoning existing systems or losing the human touch. This flexible approach allows teams to maintain control over complex tasks like customs regulations while automating repetitive processes. Reform’s seamless integration capabilities and configurable dashboards set it apart in the logistics automation space.
Leadership Team
Reform was founded and is led by a team with deep expertise in AI, software engineering, and logistics operations:
- Omar Abuhashish, Co-Founder & CEO
- Pradhit Gosula, Co-Founder & CTO
- Mohamed Elhag, Founding Software Engineer
- Steve Kim, Founding Software Engineer (AI/ML)
- Kenneth Liou, Founding Forward Deployed Engineer
- Jordan Lim, Founding GTM
- Martin Zapata, Founding Customer Success
- Brock Parsons, Vice President of Sales
- Diego Montemayor, Chief of Staff
- Frederick Rohn, Forward Deployed Engineer
- Morgann Thain, Forward Deployed Engineer
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