Red-Shift is a software development and consulting company specializing in the digital transformation of supply chains for the retail, wholesale, consumer packaged goods (CPG), and third-party logistics (3PL) sectors. Red-Shift helps organizations digitize their supply chains, modernize omni-channel operations, accelerate cloud adoption, leverage data for actionable insights, and drive sustainability initiatives.
What services does Red-Shift provide?
Red-Shift offers end-to-end implementation expertise for major supply chain platforms, including Manhattan Active Platform (covering Warehouse Management, Order Management, and Transportation Management modules) and IBM Sterling Order Management System (OMS). Their core service portfolio includes:
- Supply chain analytics
- Microservices custom development
- Cloud architecture and migration
- Consulting for omni-channel operations and data-driven supply chain decisions
This broad technical and domain focus enables Red-Shift to support clients from initial digital strategy through to platform deployment and ongoing optimization.
Who uses Red-Shift?
Red-Shift primarily serves enterprise clients in the retail, wholesaler, CPG, and 3PL industries. Some notable customers include:
- Belk Inc.
- Floor & Decor
- Manhattan Associates
- RH (Restoration Hardware)
Their solutions are tailored for organizations looking to modernize complex supply chain and logistics operations at scale.
How was Red-Shift started?
Red-Shift was founded by a team with deep expertise in supply chain technology and software engineering. The founding team includes:
- Ram Yeleti: Entrepreneur, CEO, and board member with experience in business leadership and educational advocacy.
- Meher Vaddadi: Co-founder and Vice President of Engineering, focusing on supply chain technology architecture.
- Venkat Kuramu: Delivery leader with a background in digital transformation, program management, and cloud migration for supply chains.
- Madhukar Reddy: Technical manager with expertise in system implementation and consulting.
Their leadership background combines entrepreneurial drive with hands-on experience in large-scale supply chain projects.
What makes Red-Shift different?
Red-Shift stands out for its focus on both the technical and operational aspects of supply chain digitization. As certified experts in leading platforms like Manhattan Active and IBM Sterling OMS, they offer specialized knowledge in integrating, customizing, and optimizing complex enterprise systems. Their approach emphasizes sustainability and the practical use of data to enable smarter, more resilient supply chains.
For more about their expertise and approach, see their About page.
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