ReachForce was a B2B software company specializing in data management solutions for marketing and sales teams. ReachForce helped organizations streamline complex, data-driven B2B marketing by automatically verifying, enriching, and managing contact and account data to make it more relevant and actionable.
With its core offerings, ReachForce enabled companies to build a complete and accurate view of customers, which in turn improved campaign performance and supported increased revenue. Their technology focused on ensuring that business data was always clean, current, and ready for use in sales and marketing initiatives.
What products and services did ReachForce offer?
ReachForce's main solutions included:
- SmartSuite: Provided advanced data verification and enrichment tools to improve the quality of lead and account information. SmartSuite continuously verified, corrected, standardized, and de-duplicated B2B data, helping businesses save time and resources by automating what would otherwise be manual data cleansing tasks.
- SmartForms™: Enabled real-time form enrichment on landing pages. By appending account and contact-level data behind the scenes, SmartForms allowed marketers to use shorter, conversion-friendly forms while still collecting rich data for improved lead scoring, nurturing, targeting, and segmentation. This helped reduce form abandonment rates and increase conversions.
Who used ReachForce?
ReachForce primarily served B2B marketing and sales teams looking to improve the quality and impact of their customer data. Their solutions were utilized by a range of large enterprises and technology-focused organizations, including Accenture, American Express, Autodesk, Cisco, Crunchbase, HP Enterprise, IBM, Microsoft, Salesforce, NetApp, Oracle, and Zoom among others.
What was unique about ReachForce's approach?
ReachForce's differentiation lay in its ability to automate the ongoing verification and enrichment of business data, turning raw contact and account information into a continuously reliable asset for marketing and sales operations. By focusing on data accuracy and relevance, ReachForce helped companies maximize the ROI of their marketing automation and CRM investments.
Leadership Team and Company Background
ReachForce was headquartered in Austin, Texas, and employed between 11-50 people. The founding and leadership team brought deep experience in software, SaaS, and enterprise marketing, with backgrounds spanning executive roles in technology companies and startups. Key leaders included Marge Breya (CEO), Hadas Finkelman (CFO), Amish Sheth (SVP Customer Experience), Shane (SVP Product Marketing), Natalie Kolody (Sales), Erel N. Margalit, Frank Vella, and Scott Jones.
ReachForce is no longer in business, but its solutions and team have contributed to the evolution of data-driven B2B marketing technology.
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