Publica by IAS is a demand-agnostic connected TV (CTV) ad server platform designed to help streaming publishers and smart TV manufacturers manage and optimize their video advertising. Publica by IAS provides technology that enables ad pod construction, server-side ad insertion (SSAI), and unified auctions—allowing publishers to maximize their ad revenue and deliver a seamless viewing experience to audiences.
Publica's core offering centers on helping streaming platforms and device manufacturers efficiently fill ad breaks with the most relevant, high-value ads, regardless of demand source. Its unified auction technology brings together multiple buyers in real-time, ensuring competitive pricing and transparency. The ad server also supports advanced ad podding (grouping ads together), which is crucial for the TV-like experience on streaming platforms.
Publica is recognized for its innovation in the CTV space, having been awarded Best Early Stage Technology Company at the 2020 AdExchanger Awards and Best Sell Side Programmatic Platform at the 2021 Digiday Awards. In 2021, Publica was acquired by Integral Ad Science, further strengthening its capabilities in ad quality and brand safety for CTV advertising.
Who Uses Publica by IAS?
Publica by IAS is trusted by a wide range of global streaming publishers, smart TV manufacturers, and media companies. Notable customers include:
- Samsung
- Philo
- Pluto
- AMC
- Crackle
- MLB
- Cheddar
- Newsy
- Atmosphere
- Viacom
- Fox
- Xumo
- Xiaomi
- T-Mobile
- Rakuten
- Hearst
- Crunchyroll
- Cinedigm Networks
- LiveRamp
- Atresmedia
- Hearst Television
This diverse customer base highlights Publica's focus on servicing both large-scale broadcasters and innovative digital-first video platforms.
How Was Publica by IAS Started?
Publica was founded by a team of professionals with expertise in software development, digital advertising, and product strategy. Key members of the founding team include Nabhan El-Rahman (Chief Technology Officer), James Wilhite (VP, Product), and Jason Kim (VP, Publisher Operations), supported by specialists in engineering, sales, marketing, and product design. Their collective experience has driven Publica's rapid growth and innovation in the CTV ad tech sector. Learn more about their journey on the About page.
What Makes Publica by IAS Different?
Publica stands out for its demand-agnostic approach, allowing publishers to integrate with multiple demand sources without preference—maximizing competition and revenue. Its robust tools for ad pod construction and SSAI are tailored for the unique needs of CTV and streaming environments, setting it apart from traditional video ad servers. The platform’s ability to unify auctions across different demand types ensures transparency and efficiency for publishers.
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