ProductPlan is an end-to-end product management solution designed to support product organizations across the entire product development lifecycle. The platform enables teams to streamline communication, build and visualize product strategies, and coordinate successful product launches—all within a single, easy-to-use interface.
ProductPlan is primarily used by product management teams seeking to centralize roadmapping, align stakeholders, and accelerate decision-making. With its visual roadmaps, collaboration tools, and integrations, ProductPlan helps organizations manage complexity and maintain transparency as products move from ideation to launch.
Thousands of companies worldwide rely on ProductPlan, including major brands such as Microsoft, Virgin Atlantic, Sony, Allstate, Dollar Tree, AstraZeneca, Michelin, Bloomberg, Walmart, UPS, Syngenta, YMCA, HubSpot, Acculynx, and L'Oréal. These organizations use ProductPlan to improve team alignment and drive innovation in their product portfolios.
How was ProductPlan started?
ProductPlan was founded in 2013 by a team of experienced SaaS and technology professionals, including Jim Semick and Greg Goodman. The current leadership team brings decades of expertise in SaaS, software development, sales, operations, and demand generation, with Ben Jubenville serving as CEO and other key roles held by Joe Graham (SVP of Technology), Colin Joyce (SVP of Sales), Greg Buschur (SVP of Finance), Zack Adair (VP of Customer Operations), Alena Garcia (VP of Strategic Alliances), Adrian Bryant (Director of Product), Erica Franklin (Sr. Manager of Demand Generation), and Mackenzy Paschich (Director of People Ops). Their combined experience helps guide ProductPlan’s vision and ensure its relevance for modern product teams.
Who uses ProductPlan?
ProductPlan serves a diverse range of industries, with customers spanning sectors such as technology, finance, retail, healthcare, government, and manufacturing. Notable users include organizations like Microsoft, Virgin Atlantic, Dollar Tree, AstraZeneca, Michelin, Bloomberg, Walmart, UPS, Syngenta, YMCA, HubSpot, Acculynx, and L'Oréal. The platform is suitable for businesses of all sizes that want to streamline product management and enhance collaboration.
What makes ProductPlan different?
ProductPlan distinguishes itself by focusing on end-to-end product management, offering a comprehensive platform that covers every stage from strategy to execution. Its visual and collaborative approach, along with integrations into existing workflows, helps product teams maintain transparency, prioritize effectively, and align stakeholders—improving both speed and outcomes in product delivery.
For more about ProductPlan’s history, values, and leadership, visit their About page.
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