What Does PlayerLync (now Wisetail) Do?

    Learn about what PlayerLync (now Wisetail) does, their services, and key information.

    What Does PlayerLync (now Wisetail) Do?

    Name: PlayerLync (now Wisetail)

    Headquarters: Greenwood Village, Colorado, United States

    Employees: 51-200

    PlayerLync (now part of Wisetail) is a software platform focused on workforce training and operational support, designed to help companies deliver and manage content, training, and communications for frontline teams and distributed workforces.

    How does PlayerLync (now Wisetail) support workforce training and operations?

    PlayerLync provides a digital platform that enables organizations to create, distribute, and track training materials and operational resources across multiple locations. The system is built to deliver just-in-time learning, on-the-job support, and communication directly to employees—especially those in non-desk roles—via mobile devices and tablets. This approach helps companies ensure consistent training, operational standards, and real-time updates to their workforce, whether in the field, retail locations, or franchises.

    The platform typically offers features such as:

    • Centralized content management for training videos, manuals, and documentation
    • Offline access to materials for employees without constant internet connectivity
    • Real-time communication tools for announcements and updates
    • Reporting and analytics to track training completion and engagement

    Who uses PlayerLync (now Wisetail)?

    PlayerLync (now Wisetail) is used by a broad range of organizations, particularly those with large, dispersed teams or frequent training needs. Notable customers include:

    • Starbucks
    • Wingstop
    • Crocs
    • Southern Company Gas
    • Krispy Kreme
    • Denver Broncos
    • Smashburger
    • Tillys
    • Red Robin
    • Talbots
    • Dave's Hot Chicken
    • Wisconsin Badgers
    • Noodles and Company
    • Blaze Pizza
    • Los Angeles Kings
    • Sky Zone
    • Green Bay Packers

    These customers span industries like food service, retail, hospitality, and professional sports, reflecting the platform's adaptability for different operational environments.

    How was PlayerLync (now Wisetail) started?

    PlayerLync was co-founded by Bob Paulsen, Greg Menard, and Robert Smith, each bringing deep expertise in software product development and business leadership. Bob Paulsen, serving as CEO, is a multi-company Ernst & Young Entrepreneur of the Year finalist. Greg Menard, as CTO, has driven the company's product vision, while Robert Smith, as CIO, has overseen the end-to-end development process. Their combined backgrounds have shaped the platform’s focus on practical, scalable solutions for frontline workforce training and operations. For more, visit the About page.

    Where is PlayerLync (now Wisetail) based?

    The company is headquartered in Greenwood Village, Colorado, United States, and operates as a privately held software development organization with a team size of approximately 51-200 employees.

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