Pipe17 is an order operations platform designed to connect commerce channels, automate order management, and streamline execution across an organization's entire order ecosystem. Pipe17 serves as an alternative to traditional Order Management Systems (OMS), focusing on built-for-commerce connectivity and full automation of order operations.
Pipe17's platform enables businesses to link their selling channels, ERP systems, and fulfillment providers, ensuring that orders, inventory, products, and reverse logistics are updated in near real-time. It aims to fill operational gaps with complete commerce workflows and provides visibility and control over the order lifecycle, helping companies keep their customer promises regardless of complexity or scale.
Key features of Pipe17 include:
- Automated order orchestration across multiple channels and systems
- Near real-time omnichannel updates for orders, inventory, products, fulfillments, and returns
- Workflow automation that bridges gaps between e-commerce platforms, ERPs, and fulfillment partners
- A composable, cloud-native architecture that is designed to be significantly faster and more flexible than conventional OMS or integration platforms (iPaaS)
- An AI-powered order operations agent to support decision-making and reduce repetitive manual tasks
Pipe17 distinguishes itself through its focus on automation, speed, and flexibility, catering to modern commerce needs where seamless connectivity and operational efficiency are critical.
Who Uses Pipe17?
Pipe17 serves a range of retailers, brands, and logistics providers seeking to automate and optimize their order operations. Notable customers include:
- NoBULL
- FedEx
- Allbirds
- Mary Ruth's
- Ryder
- goodr
- OceanX
- OluKai
- Wyze
- Melin
- Barrett Distribution Centers
- Snow
- Made In Cookware
- Olsa Tools
- Outerknown
- UPS
These organizations use Pipe17 to manage complex, omnichannel order flows and maintain accurate, real-time visibility into their operations.
How Was Pipe17 Started?
Pipe17 was founded by a team with deep experience in software development, commerce, and operations. The founding and executive team includes Mo Afshar (Co-Founder & CEO), Dave Shaffer (Co-Founder & Head of Product), John Shao (Co-Founder & CTO), Kelly Goetsch (COO), Anand Kothari (SVP, Product and Engineering), Jon Gettinger (CMO), and Tim Morse (SVP, Partnerships and BD). Their combined expertise informs the company's focus on flexible, composable technology for commerce operations. More about their story can be found on their About page.
Where Is Pipe17 Based and Who Works There?
Pipe17 is a privately held company headquartered in Seattle, Washington, United States. The company employs between 11 and 50 people, specializing in software development for commerce operations.
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