PickTrace (http://picktrace.com/company) is a workforce and harvest management software platform built for large-scale farms to optimize labor operations and enhance efficiency. Founded by brothers Austin and Harrison Steed, PickTrace provides agricultural businesses with digital tools to manage field workers, monitor productivity, and ensure compliance, all aimed at helping growers operate more profitably and sustainably.
PickTrace's core offering is a SaaS platform that allows farm operators to track labor activities in real-time, streamline payroll processes, and gain insights into field performance. Their technology is designed specifically for the unique needs of large agriculture businesses, providing features like workforce scheduling, harvest tracking, and compliance management. By centralizing data and simplifying administrative processes, PickTrace helps farms reduce costs, improve labor efficiency, and maintain regulatory compliance.
What technology enables PickTrace?
PickTrace leverages cloud-based software and mobile applications to digitize traditionally paper-based farm labor management. Their platform integrates with devices in the field, allowing supervisors and workers to capture data on-site. This digital approach not only increases accuracy and transparency in labor tracking, but also enables real-time decision-making for farm managers. The focus on workforce management sets PickTrace apart from broader farm management platforms, offering specialized tools for payroll, compliance, and performance analytics tailored to large-scale growers.
Who uses PickTrace?
PickTrace primarily serves large agricultural enterprises—especially those with substantial seasonal or year-round labor forces. Typical users include farm owners, operations managers, payroll administrators, and HR teams at fruit, vegetable, and specialty crop farms across the United States. The platform is designed to support remote and distributed teams, reflecting the operational realities of modern large-scale farming.
Who are PickTrace's competitors?
PickTrace operates in the farm workforce management and agtech software space. Key competitors and alternative platforms include:
- FieldClock: Focuses on real-time farm labor management to help reduce labor costs for growers.
- Farmbrite: Provides an all-in-one platform for farm management, including workforce and operational tools.
- Harvust: Offers compliance, onboarding, and training software for farm labor, including support for H-2A and domestic workers.
- Croptracker: Known for its employee management and time tracking solutions tailored to fruit and vegetable growers.
- FarmERP: Delivers ERP-based solutions for large farms, with workforce management and supply chain features.
- Seso, Inc.: Specializes in HR, payroll, onboarding, and H-2A compliance for agriculture employers.
- Tend: Brings AI-powered tools for crop planning, labor, and inventory management.
- Traction Ag: Focuses on combining farm accounting, payroll, and field operations into a single platform.
- Agricultural Data Systems: Offers labor tracking and traceability solutions for agriculture.
- Deputy: Provides scheduling and time tracking tailored to farm operations.
- AgSquared: Offers data-driven farm management tools, including workforce optimization.
These platforms vary in their focus—some emphasize broad farm management, while others, like PickTrace, target labor and compliance specifically for large-scale agricultural businesses.
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