Pica9 is a software company that provides CampaignDrive, a local marketing platform designed to help distributed brands centralize their brand assets and quickly deploy on-brand, localized creative campaigns.
How does Pica9 help brands?
Pica9's core offering, CampaignDrive, acts as a one-stop-shop for local marketing needs. The platform enables organizations with distributed networks—such as franchises, branch offices, or reseller networks—to manage and control brand assets in a central location. This ensures that all local marketing materials remain on-brand while allowing for fast, easy customization to suit local markets. Brands can deploy creative campaigns in a matter of minutes, reducing turnaround times and operational friction for marketing teams.
Who uses Pica9?
Pica9 primarily serves distributed brands that require consistent branding across multiple locations. Notable customers include:
- Marriott International
- énergie Fitness
- Marvin
- Frontburner Brands
These organizations rely on Pica9 to manage and localize their marketing materials efficiently across large networks.
How was Pica9 started and who leads it?
Pica9 was founded by a team with deep expertise in creative direction, software development, and management. Notably:
- Kevin Groome (Founder, Chief Evangelist) brings experience as a serial entrepreneur, award-winning creative director, and enterprise software architect.
- David Elkins (Co-Founder, VP of R&D) developed the core processing engine of Pica9.
- The board includes experienced professionals such as Jim DeSocio (Chairman), John Buckner, Jr., John Knowles Buckner, and Jeff Nickerson (Associate Professor at Stevens Institute of Technology).
Their combined backgrounds in technology, creative services, and business operations have shaped Pica9's focus on solving the unique challenges of distributed marketing.
Where is Pica9 based?
Pica9 is headquartered in New York, NY, United States, and operates as a privately held company with a team of 11-50 employees. More about their story and leadership can be found on their About page.
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