Phyllo is a data gateway that enables businesses to access creator data directly from source platforms. By building foundational infrastructure that connects with numerous creator platforms, Phyllo provides a continuous, live data feed from the systems those platforms use to manage creator information. This data is then normalized, allowing businesses to utilize creator data in a simple and impactful way.
Phyllo's primary offering is its unified API, which abstracts away the complexity of integrating with multiple creator economy platforms. This makes it easier for companies in sectors such as influencer marketing, fintech, and SaaS to retrieve, analyze, and act on creator data without managing multiple integrations or data formats themselves.
The platform stands out by focusing on direct access to real-time creator data and delivering it in a consistent, ready-to-use format. This helps businesses unlock use cases like verifying creator income, managing collaborations, running analytics, or powering new financial products for creators.
Phyllo primarily serves companies and platforms looking to build products for or with creators, including influencer marketing platforms, financial technology providers, marketplaces, and analytics tools. While specific customer names are not publicly listed, their client base includes various organizations (evident through anonymized customer logos on their website).
How was Phyllo started?
Phyllo was founded by a team with diverse backgrounds in software, product, engineering, and business. The founding team includes Akhil Bhiwal (CEO and Co-Founder), Michael Lee (Partnerships), Ankur Aroroa (Revenue), Arvind Gupta (Engineering), Akash Mehta (Product), and Arushi Goel (Human Resources). Their collective expertise has been instrumental in building Phyllo’s core infrastructure and market positioning. More about their journey can be found on their About page.
Who uses Phyllo?
Phyllo’s technology is used by a range of B2B companies seeking to leverage creator economy data. This typically includes:
- Influencer marketing platforms
- Fintech and neobanking apps for creators
- SaaS businesses building tools for creator analytics or income verification
- Marketplaces and platforms that require access to robust, real-time creator data
While the specific customer list is represented by anonymized logos on their website, Phyllo’s infrastructure is designed to serve a broad spectrum of businesses operating in the creator economy ecosystem.
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