Pepper is a software platform designed to serve as the digital operating system for the food supply chain. Pepper provides an eCommerce solution that enables food distributors to acquire new customers, strengthen existing relationships, increase revenue, and operate more efficiently.
How does Pepper help food distributors?
Pepper's core product is an eCommerce platform built specifically for food distributors. It streamlines the process of managing orders, customer relationships, and business operations, aiming to modernize a traditionally manual and fragmented industry. By digitizing workflows, Pepper helps distributors unlock new growth opportunities and operate with greater transparency and efficiency.
Who uses Pepper?
Pepper primarily serves food distributors and wholesalers looking to modernize their sales and customer management. Notable customers include:
- Ace Endico
- Altamira Food
- Atlantic Food
- Coastal Sunbelt Produce
- Earthly Gourmet
- Eventful Sweets
- Groomers Seafood
- Henry’s Food
- Inland Seafood
- Jacmar
- McDonald Wholesale
- Greens
- Paris Gourmet
- Santa Monica Seafood
- Sanwa Fresh Orlando
- Seattle Fish Co
- Testa Produce
- Troia Foods
- Canway
- Schenck
- 495
- goFreshLogoNew
- IWC
This diverse customer base demonstrates Pepper’s focus on serving leading regional and specialty distributors across the United States.
How was Pepper started?
Pepper was founded by Bowie Cheung, Chetan Narain, and Ivana Tesanovic, who bring significant experience from the technology and food delivery industries. Notably, the team played key roles in scaling Uber Eats from an early-stage project into a billion-dollar business. Their combined backgrounds in operations, data, and enterprise software (including experience at Uber, Google, Bain & Company, and Siemens) inform Pepper’s approach to solving complex supply chain challenges.
You can learn more about the company’s story on their About page.
What makes Pepper different?
Pepper stands out for its focus on building a dedicated digital infrastructure for the food supply chain, rather than offering generic eCommerce tools. The platform is tailored to the unique workflows of food distribution, enabling companies to digitize processes that are often still handled manually. By leveraging the founders’ experience in scaling logistics and technology businesses, Pepper aims to unlock efficiency and growth for its customers in a rapidly evolving industry.
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