Pageflex is a software company that provides distributed marketing and web-to-print solutions for multi-location enterprises and marketing service providers. Pageflex offers a Distributed Marketing Platform designed to help organizations grow market share and drive local revenue by coordinating efforts between corporate marketing teams and local representatives.
Their platform enables enterprises to maintain brand consistency while empowering local teams to tailor marketing materials to their specific markets. In addition to distributed marketing tools, Pageflex delivers a wide range of web-to-print solutions for the graphic arts industry, allowing service providers to offer new services and automate production processes.
Pageflex’s products are available as both hosted (SaaS) and licensed solutions. The company distributes its software globally through direct sales, regional resellers, and worldwide OEM partnerships, including collaborations with HP, Xerox, and Heidelberg.
What Problems Does Pageflex Solve?
Pageflex addresses the challenges faced by organizations with multiple locations when trying to execute marketing campaigns at the local level while maintaining corporate brand standards. Their software bridges the gap between central marketing strategy and on-the-ground execution, facilitating efficient, scalable, and consistent marketing processes across distributed teams.
For marketing service providers and the graphic arts sector, Pageflex streamlines the delivery of customized, on-demand print and digital marketing materials, helping automate previously manual workflows.
Who Uses Pageflex?
Pageflex primarily serves:
- Multi-location enterprises seeking to coordinate marketing activities across regions
- Corporate marketing teams aiming to support local branches or franchises
- Marketing service providers and graphic arts companies looking to expand their web-to-print offerings and automate production
How Was Pageflex Started and Who Leads the Company?
Pageflex is headquartered in Marlborough, Massachusetts, and employs between 51-200 people. The company is privately held. The founding team brings decades of experience in software, publishing, and customer service:
- Jim Dore (Chief Executive Officer): Over 20 years in senior financial positions, previously served as Executive Vice President and CFO for Pageflex and Marlborough Software Development Holdings Inc.
- Costas Kitsos (Vice President of Engineering): Led Pageflex’s R&D since 1997, with deep expertise in software development for type, publishing, and web applications.
- Greg Burrill (Vice President of Customer Service): Leads support, professional services, and operations, with over a decade managing customer-facing functions at Pageflex.
Learn more about the company’s background on their About Page.
How Does Pageflex Deliver Its Solutions?
Pageflex offers both cloud-based (SaaS) and on-premises licensed software, giving customers flexibility in how they deploy and manage their marketing technology. Their software is available directly or through a global network of resellers and OEM partners.
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