OPTX is a technology platform designed to activate and simplify data for businesses, particularly in the property and gaming industry. OPTX brings together information from multiple internal and external sources, providing actionable insights through a single, integrated software solution.
The core offering of OPTX is its ability to harness large volumes of data, streamline complex information, and deliver insights that enable rapid decision-making. By doing so, OPTX aims to help businesses generate profitable results by turning data into immediate, practical actions. The platform is built by industry experts and is particularly focused on serving the needs of property operations, with a strong foundation in gaming industry expertise.
How was OPTX started?
OPTX was founded by a team of professionals with significant experience in technology, gaming, and data science. Brooke Fiumara (co-Founder and co-CEO) and Tom Rafferty (co-CEO) lead the company’s strategic direction and bring deep industry knowledge. Rukku Rupanagudi, the Chief Technology Officer, contributes over 18 years of technical expertise, while Steve Bright leads the data science team in developing AI-driven features. Brian Uran, Vice President of Product and Success, focuses on product innovation and customer outcomes. The team's collective background ensures that OPTX’s solutions address real-world challenges faced by their target industries.
Who uses OPTX?
OPTX primarily serves businesses looking to drive actionable results from their data, with a focus on the gaming and property sectors. Notable customers include Bob Little, Bryan deLugo, Jim Wild, Junior Maldonado, Chad Matthews, and John Meacham. These clients exemplify OPTX’s reach within its target market, leveraging the platform to optimize operations and profitability.
What makes OPTX different?
OPTX differentiates itself with a unified platform that ingests data from various sources and delivers insights designed to prompt immediate action. The platform’s integration of artificial intelligence—developed and monitored by an in-house data science team—enables advanced analysis and automation. This makes OPTX a valuable tool for organizations seeking to bridge the gap between data collection and operational decision-making.
For more about OPTX’s mission and leadership, visit their About page.
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