Optery is automated opt out software designed to help individuals, families, and businesses remove their private information—such as home address, phone number, and email—from hundreds of data brokers who post and sell such details online.
The company addresses growing privacy and security concerns by streamlining the process of data broker removal, helping users protect themselves from identity theft, fraud, phishing, online harassment, and unwanted exposure in search engines. Optery enables anyone to create a free account and receive a personalized Exposure Report with live screenshots showing where their information appears online. Users can then use free self-service removal tools or upgrade to a paid plan for automated removals managed by Optery.
Optery also offers solutions for businesses, providing enterprises with tools to remove sensitive personal information about their employees and executives from the internet. In addition, Optery’s API allows application developers to embed data broker scanning and removal features directly into their own platforms.
Recognized for its innovation and performance, Optery has earned accolades such as PCMag's "Editors' Choice" award (2022–2024) and Fast Company's "Next Big Things in Tech" (2023) for Security and Privacy, as well as several Cybersecurity Excellence awards.
What Technology Powers Optery's Data Removal?
Optery leverages automation to scan, identify, and initiate opt outs from a wide array of data broker and people-search websites. Its system generates live reports with screenshots, providing transparency about where a user's data is exposed. For business and API customers, Optery integrates these capabilities into scalable solutions for broader employee or customer privacy management.
Who Uses Optery?
Optery serves a diverse user base:
- Individuals and families seeking to reduce their online exposure and protect against identity theft, scams, or doxxing.
- Businesses—including enterprise organizations—looking to remove sensitive information about executives and employees from public data broker sites.
- Application developers integrating data privacy features via Optery’s API.
Who Are Optery's Main Competitors?
Optery operates within the data broker removal and consumer privacy sector. Notable competitors and alternative platforms include:
- Incogni: Focuses on removing personal data from the web to lower risks of spam, scams, and identity theft.
- DeleteMe: Provides guides and services for opting out of data brokers and protecting against doxxing.
- Privacy Bee: Claims coverage of over 885+ data brokers and people-search sites with high success rates.
- Aura: Offers content removal services alongside identity protection features.
- ExpressVPN (ID Defender): US-based service for scanning and removing personal details from data brokers.
Each competitor varies in coverage, features, and additional services, but all target the growing need for online privacy management and data broker opt outs.
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