Operative is a software company that provides AI-driven solutions to automate revenue workflows and streamline advertising operations for leading media organizations. Operative leverages artificial intelligence to help businesses generate and modify internal frontend applications that seamlessly connect with their existing backend APIs. Additionally, Operative offers an AI development platform that enables users to build applications using natural language programming, turning ideas into functional software rapidly.
How Does Operative's Software Work?
Operative's core technology focuses on eliminating manual bottlenecks in media revenue operations. Their platform automates repetitive and complex tasks in the ad operations lifecycle, such as order management, billing, and reporting. By integrating AI capabilities, Operative allows organizations to create and adapt internal tools quickly, leveraging existing infrastructure and backend systems.
What Makes Operative Different?
A key differentiator for Operative is the use of AI and natural language programming to empower non-technical users to build and modify applications. This approach accelerates internal development cycles and helps media companies respond swiftly to changing market needs. Operative’s platform is designed to be flexible and extensible, adapting to a range of advertising and operational workflows.
Who Uses Operative?
Operative mainly serves large media companies seeking to modernize and automate their advertising and revenue operations. While specific customer names are not listed, their solutions are tailored for organizations looking to streamline complex workflows and build custom internal tools without extensive coding resources.
Where is Operative Located?
Operative is headquartered in New York City, New York, United States, and Jerusalem, Israel, reflecting a global presence in major media and technology hubs.
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