NoFraud is an eCommerce fraud prevention and checkout solution that helps businesses protect themselves from fraudulent transactions and chargebacks, while optimizing the checkout experience for legitimate customers. NoFraud integrates directly into eCommerce platforms to scan every order in real time, utilizing a combination of advanced algorithms and proactive human review to deliver a clear pass or fail decision for each transaction.
NoFraud aims to reduce operational overhead by eliminating the need for manual order reviews or the monitoring of complex fraud scores. The company stands out by offering a 100% financial guarantee against fraud chargebacks—if a fraudulent transaction is approved, NoFraud reimburses the merchant for the loss.
NoFraud's product suite includes NoFraud Checkout, a streamlined checkout experience designed to maximize conversions for trusted shoppers. The system recognizes returning, trustworthy shoppers within the NoFraud network, allowing them to autofill their information and skip lengthy account registration. For new or higher-risk shoppers, the checkout dynamically adjusts the required information, balancing security with user experience.
Who Uses NoFraud?
NoFraud serves a wide range of eCommerce businesses across various industries. Their customer base includes well-known brands such as Kohler, RollingStone, Toys“R”Us, Isaac Mizrahi, Mikimoto, Jeep, Ralph Lauren, BuzzFeed, Clif Bar, Fiji Water, Suzuki, Burton, Pat McGrath Labs, Caraway, Rhode, Summer Fridays, Dermalogica, True Classic, Super73, HexClad, Vital Proteins, Dailysale.com, Monoprice, Wine Chateau Marketplace, and Designer Optics. These companies leverage NoFraud to protect their online stores and enhance their shoppers' experience.
How Was NoFraud Started?
NoFraud was founded by eCommerce merchants who understood firsthand both the value of every successful sale and the cost of fraud losses. Their practical experience shaped NoFraud's focus on effective fraud prevention that does not compromise genuine customer experiences. More about their founding story can be found on their About page.
What Makes NoFraud Different?
NoFraud differentiates itself through:
- Real-time, automated fraud detection that combines machine learning with human expertise
- A simple pass/fail decision for every transaction—removing the need for manual reviews
- A 100% financial guarantee on fraud chargebacks
- A dynamic, frictionless checkout that speeds up purchases for trustworthy shoppers while applying additional scrutiny to higher-risk transactions
Where Is NoFraud Based and How Large Is The Company?
NoFraud is a privately held company headquartered in New York, United States. The team consists of approximately 51-200 employees and operates primarily in the software development industry.
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