MS Shift, Inc. is a software and technology company specializing in operational systems designed exclusively for the hospitality industry. MS Shift, Inc. develops and implements comprehensive, intuitive solutions that streamline and connect hotel operations with advanced technology.
Their core offering is a suite of software systems built to increase efficiency and productivity across all departments of a hotel. These systems are used globally by leading hotel brands and properties—including Marriott International, Fairmont Dallas, Marriott Vacations Worldwide, Starwood Hotels & Resorts, Hilton Hotels & Resorts, The Peninsula Hotels Group, and a wide range of independent boutique hotels.
MS Shift, Inc. stands out for creating solutions developed by hospitality industry veterans with extensive hands-on experience. The company’s technology is tailored to meet the operational needs of hotels, aiming to bridge the gap between day-to-day management and modern technological demands. As a result, hotels using MS Shift’s systems can optimize workflows, enhance guest service, and improve overall departmental coordination.
How was MS Shift, Inc. started?
MS Shift, Inc. was founded in 2005 by Ori Zur, who leveraged over 20 years of technological and security expertise, as well as direct experience working in branded New York City hotels. The founding team brings together deep backgrounds in hospitality operations, IT, engineering, customer success, accounting, and HR, ensuring the company’s solutions are both technically robust and industry-specific.
Who uses MS Shift, Inc.?
MS Shift, Inc. primarily serves hotels and hospitality companies seeking to modernize and integrate their operational systems. Its customer base includes major global brands and independent hotels, with clients such as:
- Marriott International
- Fairmont Dallas
- Hilton Hotels & Resorts
- Starwood Hotels & Resorts
- The Peninsula Hotels Group
- Marriott Vacations Worldwide
These organizations rely on MS Shift’s technology to handle complex operational requirements and improve departmental collaboration.
Leadership and Expertise
The company’s leadership team includes experienced professionals such as Ori Zur (CEO), Gary Morgan (VP of Technology), Benjamin Rommel (Lead Software Engineer), Eddie Chan (Director of IT), Alyssa Stokes (Director of Customer Success), Judd Markowitz (Director of Accounting), and Murat Bashelvaci (Head of People and Culture). Collectively, they bring decades of expertise in hospitality, technology, software engineering, customer experience, finance, and human resources, directly shaping the company’s product direction and client service.
You can learn more about their story and leadership on their About page.
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