Momenti is a software development company based in New York, NY, focused on transforming video content into interactive, immersive experiences. Momenti develops technology that allows users to engage directly with video, creating multi-dimensional, interactive moments that break the traditional 'fourth wall' of video content.
Their core offering addresses the challenge of static, passive video consumption by enabling content creators and brands to make their videos participatory and emotionally engaging. Through Momenti's solutions, video content becomes a platform for deeper connections and visceral experiences, reflecting the interactive nature of today's digital landscape.
How was Momenti started?
Momenti was founded by a group of media, technology, and software development professionals, led by Iron Lee, a serial entrepreneur with significant experience in media technology and holder of 22 media-related patents. The founding and leadership team brings expertise from diverse backgrounds, including software architecture, machine learning, mobile engineering, and business strategy, with experience from companies such as Kyte, Hawkfish, Kakao Style, Pearpop, Grab, and global brands like Unilever and L'Oreal. This cross-disciplinary expertise enables Momenti to innovate in interactive video technology.
Who uses Momenti?
While specific customer names are not provided, Momenti's platform is designed for content creators, media companies, and brands seeking to elevate their video content with interactive capabilities. Their technology is applicable to any organization aiming to build stronger audience engagement through immersive video experiences.
What makes Momenti unique?
Momenti differentiates itself by turning traditional video into a two-way, interactive medium. Their focus is on multi-dimensional, participatory video that can elicit deeper emotional responses from viewers, going beyond standard video formats. This approach helps clients stand out in a crowded content landscape and adapt to evolving audience expectations for engagement.
Leadership Team Overview
Momenti's team includes:
- Iron Lee: Founder & CEO, media and tech entrepreneur
- Technical and engineering leaders from companies like Kyte, Kakao Style, Grab, and Pearpop
- Business and advisory experts with backgrounds at Unilever, L'Oreal, Parsons Corporation, and The Martin Agency
Find more details about their team on their About page.
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