Mobivity is a software development company specializing in connecting mobile game and app marketers with leading brands to drive user acquisition and retention through real-world rewards. Mobivity delivers its core offering through the Connected Rewards platform, which links mobile game audiences to a network of restaurant, convenience, and fuel brands, enabling players to earn tangible rewards for in-game engagement.
How Does Mobivity Work?
Mobivity's Connected Rewards platform bridges the gap between digital entertainment and real-world incentives. When users download or play participating mobile games and apps, they receive offers and rewards from well-known brands. This approach creates a mutually beneficial ecosystem where:
- Game publishers can increase player acquisition and retention by offering attractive, real-life incentives.
- Brands gain access to large, engaged mobile audiences for their customer acquisition and loyalty campaigns.
- Consumers receive valuable, real-world offers for their digital activity.
Who Uses Mobivity?
Mobivity serves both sides of the mobile engagement equation:
- Game and app marketers seeking innovative solutions to grow and retain their user base.
- Leading consumer brands looking to reach and reward new customers. Notable partners include Circle K, Subway, Sonic, Dunkin' (DNKN), Checkers, and Rally's, illustrating a strong focus on restaurants, convenience stores, and fuel retailers.
How Was Mobivity Started and Who Leads the Company?
Mobivity was established by a founding team with diverse experience in investment management, digital marketing, media, engineering, and operations. Key team members include:
- Bryce Daniels, President – background in investment management and company growth.
- Kim Carlson, COO – experience in driving revenue growth in media organizations.
- Jeff Griffith, VP Field Engineering – leads integration solutions.
- Dan Grigorovici, VP Product – digital marketing expert with over 15 years in the field.
- Jennifer Taylor-Glick, CCO – heads customer operations.
- Jeff Michaels, VP Marketing & Sales Operations – over 20 years in sales, marketing, and customer success.
- Skye Fossey-Tomaske, Interim CFO – previously corporate controller. You can learn more about Mobivity’s leadership and company background on their About page.
What Makes Mobivity Distinct?
Mobivity stands out by integrating real-world rewards with mobile gaming, creating a unique value proposition for brands, publishers, and consumers. Their network-driven approach allows for scalable reach across both digital and physical touchpoints, making them a notable player in loyalty marketing and user engagement.
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