Miso (http://miso.kr) is an online home service booking platform that makes scheduling household services as easy as buying products online. Based in Seoul, South Korea, Miso connects users to a wide range of home-related services, streamlining the traditionally fragmented process of booking professionals for tasks such as cleaning, moving, repairs, and interior remodeling.
With a catalog of over 70 different service offerings, Miso enables customers to book, pay for, and manage a variety of home and personal services through a single digital interface. Since its inception, Miso has fulfilled more than 4 million bookings and operates at over a $140 million GMV (Gross Merchandise Value) run rate, establishing itself as a leading player in the South Korean home services marketplace.
What technology enables Miso's online booking platform?
Miso leverages digital marketplace technology to consolidate the discovery, scheduling, and payment of home services. Their platform simplifies the customer journey, integrating service-provider vetting, availability management, and secure payments. This positions Miso as a one-stop solution for homeowners and residents seeking reliable and efficient service bookings, reducing the friction often associated with finding and hiring local professionals. By digitizing the booking process, Miso streamlines operations for both customers and service providers.
Who uses Miso?
Miso primarily serves consumers in South Korea, particularly residents in urban areas like Seoul who require fast, convenient access to home and personal services. The platform is designed for busy homeowners, renters, and families who value efficiency and transparency when booking services such as cleaning, moving, appliance repair, or home improvements. Miso's user base spans individuals seeking one-time help as well as recurring household support.
Who are Miso's competitors?
Miso operates within the online service marketplace and home services booking sector. Globally and regionally, similar platforms include:
- SimplyBook.me: Online booking system for a range of businesses, including home services.
- Square Appointments: Appointment and booking system with payment integrations.
- Zenbooker: Scheduling software for home and field service businesses.
- Setmore: Scheduling for home repair and service providers.
- Acuity Scheduling: Appointment booking and automation for service businesses.
- Zoho Bookings: Centralized online booking for home services.
- Appointy: Appointment scheduling with reminders and payments.
- Calendly: Widely used for scheduling, including by service providers.
- YouCanBookMe: Scheduling solution for small businesses.
- BookingKoala: All-in-one booking and business management for service companies.
- Wix Scheduling: Appointment and booking software bundled with website management.
Many of these platforms serve international markets and a range of service-based industries, while Miso's focus and differentiation center on its deep integration with the South Korean home services market and the breadth of local services offered.
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