MINT is an Advertising Resource Management (ARM) software provider and digital transformation partner that helps global brands and agencies optimize their advertising operations. MINT delivers an open enterprise IT solution designed to help organizations cut costs, improve campaign outcomes, and maximize profitability through a comprehensive platform that streamlines media workflows, centralizes data, and leverages AI-driven automation.
How does MINT's platform work?
MINT's core offering is a three-layered platform that integrates:
- Automated media workflows: Streamlining and automating complex advertising processes to improve efficiency.
- Unified data: Centralizing data from various sources to provide a holistic view of advertising activities and performance.
- AI Multi-agent system: Leveraging advanced artificial intelligence to enhance decision-making, forecasting, and operational agility across campaigns.
This approach enables clients to manage advertising resources more effectively, adapt quickly to market changes, and drive sustained financial growth.
Who uses MINT?
MINT serves a diverse customer base of global brands, agencies, and enterprises seeking to modernize their advertising and media operations. Notable clients include:
- Mastercard
- L'Oréal
- LVMH
- Kering
- Richemont
- Beiersdorf
- Dentsu
- Lactalis
- Longchamp
- Tim
- Brunello Cucinelli
- Yes Milano
- Prometeon
- Pegaso
- Joivy
- Arsenale
- Kena Mobile
- Dompe
- Bkn 301
- Illimity
- Cooper
- 3 Zinnen
This variety demonstrates MINT’s reach across luxury goods, financial services, telecommunications, FMCG, and agency sectors.
Where is MINT based and how large is the team?
MINT is headquartered in New York, NY, with additional offices and a global presence across Europe and the Americas. The company employs over 250 professionals and is privately held.
How was MINT started and who leads it?
MINT was founded and is led by a diverse team with expertise in technology, finance, product development, and business integration. Key leadership includes:
- Lorenzo Larini (Chief Executive Officer, New York)
- Luisa Barbieri (Chief of Staff, Milan)
- Alain Couttolenc (Corporate Development, Geneva)
- Massimiliano Frank (Chief Financial Officer, Milan)
- Chiara Di Sclafani (Chief Human & Synthetic Resources Officer, Milan)
- Mark Polyak (Chief Product Technology Officer, Washington)
- Carlo De Matteo (Chief Business & Integration Officer, Milan)
- Massimo Fontana (Chief Regional Officer EMEA, Milan)
- Andrea Pezzi (Executive Chairman, MINT)
The leadership team combines global experience in software, advertising, and business operations to drive innovation in the ARM space. Learn more about their background on the MINT About page.
What makes MINT different?
MINT stands out as a leader in ARM by offering an open, enterprise-grade IT solution built for future-ready advertising organizations. Their integration of AI multi-agent systems and unified data management supports the "agentic model" for enhanced automation and operational excellence.
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