Mediar Solutions is a software company specializing in data-driven in-store trade marketing solutions for global brands and major retailers. Mediar Solutions develops and operates a data analytics platform that uses proprietary algorithms to deliver actionable insights, helping businesses optimize store execution and merchandising effectiveness.
The platform enables real-time monitoring of shoppers' in-store journeys, leveraging AI to analyze behavioral patterns. By correlating shopper behavior data with store product maps and sales data, Mediar Solutions helps retailers and brands understand and improve how products are positioned and marketed on the shop floor. This approach is particularly valuable in the context of the 2024 retail transformation, where AI adoption in trade marketing and retail operations is accelerating.
Mediar’s services address common challenges in AI implementation within retail, bridging the gap between data collection and actionable business outcomes. Their solution is designed to unlock the full potential of AI in retail, supporting better decision-making and store performance.
Who Uses Mediar Solutions?
Mediar Solutions primarily serves large multinational brands and major retailers. Their client list includes companies such as:
- AB InBev
- PepsiCo
- Unilever
- Kraft Heinz
- Mondelez
- Nestlé
- Peg
- Acosta
- Muffato
These organizations rely on Mediar to enhance their in-store marketing activations and drive sales by leveraging advanced analytics.
Where Is Mediar Solutions Based?
The company is headquartered in Menlo Park, California (Silicon Valley), with a research and development hub located in Brazil. Mediar Solutions serves clients across North America, Europe, and South America.
How Was Mediar Solutions Started?
Mediar Solutions was founded by a team combining expertise in technology, operations, and retail. Key members of the founding and leadership team include:
- Gustavo Lemos (CEO and co-founder)
- Andrea Betti-Berruto (Chief Technology Officer & Chief Operating Officer)
- Cristiano Paranhos (VP Operations and co-founder)
- Phil Moran (US VP of Business Development & Sales)
- Thalles Fonseca (Sales Director)
- Rodrigo Damasio (Director of Customer Success)
You can read more about their background and mission on their About page.
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