Makrwatch is a platform that enables direct-to-consumer (D2C) companies to scale new user acquisition by partnering with YouTube creators. Makrwatch positions itself as an alternative growth channel to traditional digital advertising networks like Google and Facebook, helping brands reach highly engaged audiences at a more efficient cost per acquisition.
Makrwatch manages the process of connecting brands with relevant YouTube creators, facilitating sponsored video campaigns designed to drive customer acquisition and improve audience engagement. The company operates globally, supporting creators in over 60 countries and processing between $2 million and $5 million in billings annually. With a fully remote team of nearly 20 members across more than six countries, Makrwatch has experienced consistent year-over-year growth and aims to significantly expand both its client and creator network in the coming years.
How does Makrwatch help D2C brands grow?
Makrwatch offers D2C brands a data-driven alternative to saturated paid media channels by leveraging the trust and influence of YouTube creators. The platform:
- Identifies and matches brands with YouTube creators who align with their target audience.
- Manages the end-to-end process for sponsored video placements, including negotiation, campaign coordination, and performance tracking.
- Helps brands achieve lower cost per acquisition and reach users who are more likely to engage compared to traditional ad platforms.
Who uses Makrwatch?
Makrwatch primarily serves direct-to-consumer companies seeking to diversify their marketing mix and acquire new customers through influencer and creator partnerships on YouTube. Their clients typically include fast-growing e-commerce brands and digital-first businesses looking for measurable, scalable influencer marketing solutions.
Who are Makrwatch's competitors?
Makrwatch operates in the creator economy and influencer marketing platform space, competing with a range of technology providers and marketplaces that facilitate branded content campaigns. Notable competitors include:
- YouTube BrandConnect: YouTube's own platform for connecting brands with creators to build branded content campaigns.
- Upfluence: An all-in-one affiliate and influencer marketing platform, now with AI-powered features for e-commerce and D2C brands.
- CreatorIQ: A comprehensive creator marketing platform used by innovative brands to scale their influencer marketing initiatives.
- Collabstr: A marketplace for hiring Instagram, TikTok, YouTube, and UGC influencers to create branded content.
- Favikon: A tool for finding, analyzing, and contacting influencers across major social platforms, including YouTube.
- JoinBrands: A platform focused on content creation and product launches, amplifying brands' social presence through creators and UGC.
- Insense: An influencer marketing solution for scaling paid social campaigns with user-generated content and whitelisted ads.
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