LightSite is an AI-driven software platform that predicts which images, videos, and banners will convert best for eCommerce campaigns—before the campaign goes live. LightSite leverages advanced AI and computer vision models to analyze marketing visuals and forecast their conversion rates, enabling teams to optimize creative assets without the time and cost of traditional A/B testing.
The platform integrates directly with a company's Google Analytics and learns from each brand's actual target audience data. This allows LightSite to provide clear, data-backed insights into which creative elements are likely to drive higher sales, and explains the reasoning and expected impact behind each recommendation. As a result, eCommerce businesses can accelerate their time to market, reduce testing expenses, and improve ROI by launching campaigns with higher confidence in their creative choices.
How was LightSite started?
LightSite was founded by Stas Kulesh. The idea originated when Stas observed a fashion brand facing challenges and delays with manual A/B testing for product images. Realizing AI's potential to predict conversion outcomes instantly, he built the first version of LightSite over a single weekend. This initial prototype led to an 18% increase in sales for its first client, inspiring further development of the technology.
Who uses LightSite?
LightSite primarily serves eCommerce businesses looking to optimize their digital marketing visuals for better conversion rates. Notable customers include:
- Atelier Noir
- HomeVista
- GlowWell
These clients leverage LightSite to select and refine high-performing images and videos for their online campaigns, maximizing the effectiveness of each marketing dollar spent.
What makes LightSite different?
Unlike traditional A/B testing—which can be slow, costly, and inconclusive—LightSite's AI-powered approach provides instant, actionable predictions about which creative assets will perform best before any campaign spend. By focusing on measurable, data-driven insights tailored to each brand's audience, LightSite helps businesses eliminate guesswork and optimize conversion rates from day one.
Where is LightSite based and what is the company size?
LightSite is a privately held company headquartered in New York, NY, United States, with a team size ranging from 11 to 50 employees. More details about their journey and story can be found on their About page.
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