LiftLab is a software company specializing in marketing measurement and optimization, providing science-powered solutions to help brands and agencies maximize the efficiency and profitability of their marketing spend. LiftLab develops software that combines economic modeling with media experimentation, enabling customers to gain accurate, timely insights into the relationship between marketing investment and business growth.
LiftLab’s core offering centers on the 'Science of Marketing Effectiveness,' a methodology that blends decades of marketing analytics expertise with advanced data science. This approach supports companies in making strategic, data-driven decisions around marketing budget allocation and revenue forecasting, ultimately improving both growth and profitability.
Who Uses LiftLab?
LiftLab works with a diverse range of brands and agencies looking to optimize their marketing ROI. Notable customers include Allbirds, Tory Burch, BackCountry, Superbeets, Balenciaga, Cinemark, Pandora, Skims, Sephora, Blueland, Quicken, Kohler, Chegg, Thrive Market, Shutterfly, The Real Real, Quickbooks, and many others across retail, ecommerce, entertainment, and consumer goods sectors.
How Was LiftLab Started?
LiftLab was founded by a team with deep experience in marketing analytics, data science, and software development. The founding and executive team includes:
- John Wallace (Co-Founder & CEO)
- Bala Kandula (Co-Founder & Chief Product Officer)
- Dirk Beyer (Chief Data Scientist)
- Nitin Kumar (CTO)
- Jon Lorenzini (VP of Marketing Science & Product Marketing)
- Nehal Patel (Chief Customer Officer)
- Michael DeGagne (CRO)
Their combined expertise in marketing science and technology underpins LiftLab’s unique approach to measurement and optimization.
What Makes LiftLab Different?
LiftLab distinguishes itself by merging advanced economic modeling and real-world media experiments, delivering more precise and actionable insights than traditional marketing measurement tools. This allows clients to better understand the impact of their marketing activities and adjust strategies for optimal financial outcomes.
Where is LiftLab Based?
LiftLab is headquartered in Oakland, California, United States, and operates as a privately held company with a team size of 51–200 employees. You can find more about their team and story on their About page.
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