Anvil is an SEO platform for the AI era, designed to help brands understand and improve how they are discovered in large language models (LLMs) such as ChatGPT, Gemini, Claude, and others. Anvil provides tools for monitoring, analyzing, and optimizing a brand’s presence and performance across these rapidly emerging AI-driven channels.
How does Anvil help brands get found in LLMs?
Anvil offers end-to-end visibility and optimization for brand mentions and visibility within AI chat platforms. The platform allows businesses to:
- Monitor continuous visibility across AI platforms like ChatGPT, Gemini, Claude, and Perplexity
- Track priority queries, themes, or topics with unlimited tracked queries and always-on monitoring
- Receive actionable content suggestions to improve discoverability
- Benchmark their brand’s mentions against competitors
- Identify underperforming topics, pages, and keywords across LLMs and receive guidance to fix them
- Generate custom reports and alerts for ongoing SEO performance
These features are designed to help companies unlock new channels for growth, leads, and visibility by ensuring their brand is surfaced more often in conversational AI tools.
What makes Anvil different from traditional SEO platforms?
Unlike conventional SEO tools focused on search engines like Google, Anvil specializes in optimizing visibility within LLMs and AI chatbots. The platform provides:
- Cross-platform coverage across OpenAI, Perplexity, Claude, and Gemini
- LLM ranking optimization strategies tailored to conversational AI
- Brand mention tracking that goes beyond standard web search
- Localized and use case-specific SEO for LLMs
- Content gap analysis specifically for AI-driven engines
This focus allows brands to stay ahead as more users seek information and recommendations through AI-powered assistants.
Who uses Anvil?
Anvil targets companies and marketing teams aiming to increase their brand presence in AI channels. While specific customer names are not provided, the platform is designed for businesses looking to:
- Grow brand awareness through AI platforms
- Benchmark their performance against competitors in the AI space
- Continuously optimize content for new discovery channels
How was Anvil started?
Anvil was founded in 2024 by Barak Ben Noon and Daniel Siryakov. With a focus on the intersection of SEO and AI, the founders created Anvil to address the need for specialized tools as LLMs become key gateways for brand discovery and customer engagement.
Who are Anvil’s competitors?
Anvil operates in a new and evolving segment of SEO and AI visibility tools. Its competitors may include conventional SEO platforms expanding into AI, as well as emerging tools focused on LLM optimization and AI-driven brand analytics.
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