INVIDI Technologies Corporation develops advanced advertising technology solutions that enable television operators, programmers, and broadcasters to deliver highly targeted, addressable TV advertising with precision similar to digital platforms, while maintaining viewer privacy.
Founded in 2003 and headquartered in Princeton, New Jersey, INVIDI focuses on maximizing the effectiveness of TV advertising by allowing advertisers to selectively target specific households and audiences, minimizing wasted reach typical of traditional TV ads. Their technology leverages household data matching to help operators and content providers deliver relevant advertising without compromising on privacy.
How Does INVIDI Technologies Corporation’s Technology Work?
INVIDI’s suite of patented solutions provides a comprehensive framework for addressable advertising in the television ecosystem:
- INVIDI Conexus: Enables programmers to deliver addressable advertising seamlessly across a wide range of premium video distributor footprints.
- INVIDI Edge: Offers cross-platform capabilities for distributors and programmers to maintain consistent addressable ad delivery, no matter where viewers are watching.
- INVIDI Pulse: A sell-side solution allowing broadcasters and premium publishers to serve ads and manage programmatic ad capabilities across multiple media types.
Together, these tools unite distributors, programmers, and data providers, ensuring advertisers can reach the right audiences at the right time across diverse viewing platforms.
What Makes INVIDI Technologies Corporation Distinct?
INVIDI stands out in the advertising technology space by bringing precise audience targeting—typically associated with online and social media advertising—to the world of television, all while upholding strict privacy standards. Their approach reduces inefficiencies in traditional TV ad buys and unlocks greater value for both advertisers and media distributors.
Who Uses INVIDI Technologies Corporation’s Solutions?
INVIDI’s customers primarily include:
- Television and video distributors
- Programmers and content owners
- Broadcasters
- Premium publishers seeking advanced addressable advertising solutions
While specific client names are not listed, the technology is designed for large-scale media companies and operators aiming to modernize their advertising strategies across linear and digital TV environments.
Who Is Behind INVIDI Technologies Corporation?
INVIDI was founded by a team of industry professionals with expertise in software, technology, and media operations. Key members of the founding and executive team include:
- David Downey: Co-Chief Executive Officer
- Bruce Anderson: Co-Chief Executive Officer, Global Chief Technology Officer
- Chris O’Toole: President and Chief Financial Officer
- Prasad Sanagavarapu: Chief Operating Officer
- Additional leadership spanning regional management, software development, product, and customer solutions
The company remains privately held and employs between 201-500 people as of the latest data. For more on their leadership and history, visit their About page.
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