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Improvado is a marketing analytics platform that automates marketing reporting, connects data from over 500 marketing and sales platforms, and helps organizations make informed budget decisions to improve marketing ROI. The platform is designed to streamline the process of aggregating, normalizing, and visualizing marketing data, enabling teams to move away from manual spreadsheet analytics and achieve deeper insight into revenue generation.
Improvado provides an end-to-end solution for marketing data analytics, handling data extraction, transformation, and creating dashboards for cross-channel performance tracking. Key platform features include the ability to calculate complex metrics such as Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC), attribute revenue to specific marketing touchpoints, and reconstruct detailed customer journeys. This comprehensive approach allows marketing teams to better understand which efforts drive results and optimize their strategies accordingly.
Who Uses Improvado?
Improvado primarily serves marketing teams and organizations looking to unify and analyze data across multiple channels. Its customers span a range of industries and include well-known names such as Activision, Docker, Asus, AdRoll, OMD, NextRoll, University of San Francisco, and several others including Chacka Marketing, Software One, Illy, Signal Theory, Yodel Mobile, Eicoff, Function Growth, Ansira, and more. These clients use Improvado to centralize their marketing data, streamline reporting processes, and gain actionable insights to inform decision-making.
How Was Improvado Started?
Improvado was founded by a team with extensive experience in building business-to-business software products. Leadership includes Daniel Kravtsov (CEO & Founder), Anamika Sethi (Sales and Co-Founder), Alexandra (COO), Dmitry Nasikanov (CTO), and several other professionals with backgrounds in sales, marketing, product, legal, and technology. Their collective expertise has shaped Improvado’s focus on solving the pain points associated with manual marketing analytics and data integration. More about the team and company background can be found on their About page.
What Makes Improvado Different?
Improvado’s core differentiation lies in its ability to connect with over 500 marketing and sales data sources, automate the entire reporting workflow, and provide customizable dashboards tailored to the specific needs of marketing teams. By handling data extraction, normalization, and visualization within one platform, Improvado reduces manual effort and accelerates the path from raw data to actionable insights, supporting more effective marketing strategy and budget allocation.
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