Hustle is a peer-to-peer texting platform that enables organizations to reach and engage their audiences effectively through personalized text communication. Hustle provides software for large-scale outreach, helping organizations connect with people in the way they prefer—via SMS—making communication campaigns more efficient and impactful.
The platform is designed to support initiatives such as mobilizing volunteers, increasing event attendance, fundraising, and other outreach efforts where authentic, direct engagement is critical. Hustle’s approach to peer-to-peer texting is reported to be 77 times faster than traditional phone banking and delivers 40 times more engagement than email, making it a compelling tool for organizations aiming to exceed their outreach goals and connect with younger demographics.
Who Uses Hustle?
Hustle serves a wide range of organizations across education, non-profits, advocacy, and government sectors. Some of their notable customers include:
- Planned Parenthood
- New York University
- SEIU
- Bernie Sanders campaign
- St Francis Winery
- Dutch Bros
- City of Philadelphia
- United Way of Greater Los Angeles
- Jacksonville University
- NYC Mayor’s People Engagement Unit
- RAICES
- Human Rights Campaign
- Johns Hopkins University
- Alzheimer’s Association
- NAACP
This broad customer base highlights Hustle’s adaptability for different outreach needs, from political campaigns to educational institutions and advocacy organizations.
How Was Hustle Started?
Hustle was founded by a team with experience in technology, advocacy, and organizational leadership. The founding and executive team includes Maura FitzDaniel (CRO), Jesse Hassinger (CEO), LaToia Jones (SVP of Government Affairs & Political Partners), Emily Myers (Director of Support), Rose Stangel (Head of Marketing), Joshua Turner (Director of Engineering), and Daniel Whan (President & CFO). Their combined expertise has shaped Hustle’s mission to facilitate authentic, scalable communication for organizations. More details about their team and company can be found on their About page.
What Makes Hustle Different?
Hustle differentiates itself by focusing on genuine, peer-to-peer text conversations rather than automated or mass-blast messaging. The platform provides various workflow options tailored to organizational goals, allowing teams to build meaningful relationships and increase the effectiveness of their outreach efforts.
Company Overview
- Industry: Software Development
- Company Size: 11-50 employees
- Type: Privately Held
- Headquarters: San Francisco, California, United States
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