Hello Tractor is an ag-tech software company that connects smallholder farmers in sub-Saharan Africa with affordable, on-demand tractor services. Through its digital platform, Hello Tractor enables farmers who otherwise lack access to mechanized equipment to request and schedule tractor services, helping them overcome labor shortages, reduce under-cultivation, and improve both food and income security.
The company’s technology transforms traditional tractors into "Smart Tractors" by equipping them with remote monitoring capabilities. This system allows tractor owners to track the location and usage of their machinery, helping to prevent fraud and unauthorized use while optimizing fleet management. For farmers, the platform simplifies the process of accessing much-needed equipment for timely planting and harvesting, directly addressing one of the most significant barriers to increased productivity in African agriculture.
Hello Tractor’s service is particularly differentiated by its dual focus—supporting both resource-poor farmers in need of mechanization and tractor owners seeking to maximize the value and efficiency of their assets through digital monitoring and service matching.
How was Hello Tractor started?
Hello Tractor was founded by a team led by Jehiel Oliver (CEO & Founder), with leadership including Folu Okunade (COO/CSO), Nneka Enwonwu (Country Managing Director - Nigeria), and Robert Haidari (Chief Technology Officer). The founding team brings expertise in agriculture, software development, operations, and finance, enabling the company to address the unique challenges faced by both farmers and equipment owners in emerging markets.
Who uses Hello Tractor?
Hello Tractor primarily serves:
- Smallholder farmers across sub-Saharan Africa who lack access to mechanized equipment.
- Tractor owners and fleet operators seeking to optimize asset usage, reduce misuse, and generate additional income by offering tractor services to nearby farmers.
This dual-sided platform model ensures value for both agricultural producers in need of mechanization and equipment investors aiming for higher utilization and transparency.
What problem does Hello Tractor solve?
Resource-poor farmers in Africa often face labor shortages that result in late planting and lost income. By providing a reliable way to access tractor services, Hello Tractor helps increase farm productivity, reduce manual labor constraints, and improve rural livelihoods. For tractor owners, the platform addresses concerns around asset security and efficient operation through real-time monitoring and digital service management.
Leadership Team at Hello Tractor
Hello Tractor’s team includes:
- Jehiel Oliver: CEO & Founder
- Folu Okunade: COO / CSO
- Nneka Enwonwu: Country Managing Director - Nigeria
- Robert Haidari: Chief Technology Officer
- Sheila Njuguna: Senior Operations Analyst
- Esther Musyoki: Finance Director
- Abdulmajid Isiaka: Software Lead
- Philomena Mbura: Data Scientist
The diverse leadership combines agricultural, technical, operational, and financial expertise to drive the company's mission across multiple African markets.
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