GuideSpark is a change communications software company that helps organizations drive successful business transformations by engaging employees through targeted communication strategies. GuideSpark specializes in solutions that enable enterprises to manage, measure, and scale their internal communications, with a particular focus on guiding employees through complex changes such as digital transformation, mergers and acquisitions (M&A), and evolving talent strategies.
How does GuideSpark help organizations?
GuideSpark's core product, the Communicate Cloud, delivers 'communication journeys'—structured, targeted experiences designed to reach employees at scale and influence their behaviors. These journeys are crafted to ensure that employees not only receive key messages but also understand and act on them, helping organizations achieve critical business goals. GuideSpark provides tools to manage communication effectiveness, measure engagement, and adjust strategies in real time.
Who uses GuideSpark?
GuideSpark serves a broad range of enterprise customers across various industries. Notable organizations that have used GuideSpark include:
- Boden
- New York Life
- Ford
- Visa
- Adobe
- Nebraska Medicine
- Eddie Bauer
- BMW
- Altru Health System
- Corning
These customers rely on GuideSpark to support large-scale change initiatives and improve employee engagement during pivotal business moments.
What makes GuideSpark different?
GuideSpark stands out for its focus on behavioral change—moving beyond simply distributing information to actually influencing employee actions and mindsets. By offering measurable, scalable communication solutions tailored to enterprise needs, GuideSpark addresses the critical gap between organizational goals and employee adoption.
Leadership Team
GuideSpark's leadership team brings together expertise in software, communications, and enterprise strategy. Key executives include:
- Audun Stuland (CEO)
- Michael Parillo (CFO)
- Dörthe Minde (Group General Counsel)
- Jun Iijima (Vice President of Global Sales and Marketing)
- Jonathan Pyefinch (CTO)
This team steers GuideSpark's mission of enabling effective change communications for large organizations.
Where is GuideSpark based?
GuideSpark is headquartered in Redwood City, California, United States, and operates as a privately held company with 201-500 employees.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like GuideSpark and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.