Gather Flora is an online marketplace that streamlines digital shopping for high-quality, fresh, and seasonal flowers grown throughout local regions. Gather Flora is designed specifically for flower businesses and industry insiders within the $80 billion flower industry who face challenges consistently sourcing premium blooms.
How does Gather Flora work?
Gather Flora connects buyers—such as florists, event planners, and floral retailers—with local and regional flower growers. By offering a digital platform, the company enables efficient browsing, comparison, and purchasing of seasonal flowers, improving transparency and reliability in the supply chain. This approach supports the discovery of unique heirloom and specialty flowers, often grown by small-scale farmers.
What makes Gather Flora different?
Unlike traditional flower supply channels, Gather Flora focuses on transparency, sustainability, and supporting local floriculture. Their marketplace is tailored to help businesses find flowers that are both fresh and regionally sourced, reducing reliance on global shipping and enabling more sustainable practices within the industry.
Who uses Gather Flora?
Gather Flora’s primary customers include:
- Florists
- Flower shops
- Event planners
- Wholesale flower buyers
- Industry professionals seeking reliable local flower sourcing
While specific customer names have not been publicly listed, the platform is positioned for any business or professional needing consistent access to premium, seasonal flowers in their area.
How was Gather Flora started?
Gather Flora was founded in San Francisco, California, by Hannah Brannan, who serves as both CEO and CTO. In 2018, after a career in software engineering, Hannah launched the company with the mission to create a more transparent, sustainable, and locally driven floriculture industry. Her inspiration came from a childhood spent gardening with her grandmother and experiencing the diversity of flowers grown by Northern California farmers. You can read more about her story and the company’s mission on their About page.
Where is Gather Flora based, and how big is the team?
Gather Flora is headquartered in San Francisco, California, United States, and operates as a privately held company. Their team size is estimated to be between 11-50 employees, focused on technology development and supporting the floriculture sector.
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