What Does FUNDINGO Do?

    Learn about what FUNDINGO does, their services, and key information.

    What Does FUNDINGO Do?

    Name: FUNDINGO

    Headquarters: Los Angeles, California, United States

    Employees: 11-50

    FUNDINGO is a loan management software solution designed to streamline the origination, underwriting, and servicing of alternative loans and merchant cash advances for alternative lending companies. FUNDINGO helps lenders manage the entire funding lifecycle from a single, integrated platform.

    Unlike traditional approaches that rely on a patchwork of disconnected systems—each handling only one part of the lending process—FUNDINGO offers an end-to-end solution. Built on the Salesforce.com platform, it enables seamless integration with CRM, finance, document management, and other business systems. With FUNDINGO, lenders can:

    • Attract and close more deals
    • Accelerate the underwriting process
    • Generate a wider range of pricing options
    • Reduce operational errors
    • Ensure greater consistency across transactions

    This unified approach helps alternative lenders improve efficiency and professionalism, ultimately enhancing their reputation with borrowers, brokers, and syndication partners.

    How was FUNDINGO started?

    FUNDINGO was developed by CloudMyBiz and led by founder and CEO Henry Abenaim, who previously worked for an alternative lender. While implementing Salesforce as a CRM, Henry identified opportunities to create features that would allow lenders to originate, underwrite, and service loans all within a single system. His industry insights directly informed the product's development.

    Who uses FUNDINGO?

    FUNDINGO is utilized by alternative lending firms across the United States that specialize in products such as merchant cash advances and alternative loans. Notable customers include:

    • Infinity Capital Funding
    • Imperial Advance
    • Dominion Financial

    These companies implement FUNDINGO to streamline operations and gain a competitive edge in the alternative lending market.

    What makes FUNDINGO different?

    FUNDINGO differentiates itself by offering a purpose-built solution for alternative lenders, supported by experts in merchant cash advance (MCA) funding management. Its Salesforce-based architecture enables close integration with existing business systems and provides flexibility as lenders scale operations. The solution’s focus on workflow automation, error reduction, and improved deal management sets it apart from generic loan management tools.

    Learn more

    For additional details, visit their About page.

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