Frubana Inc is a B2B restaurant supply platform and wholesale marketplace serving the foodservice industry across Latin America. Frubana Inc enables restaurants to source a wide range of products—fresh produce, groceries, beverages, cleaning supplies, and more—through a single, streamlined digital platform, positioning itself as the 'everything store' for restaurants in LATAM.
By leveraging technology and logistics expertise, Frubana simplifies the procurement process for restaurants, allowing them to order daily supplies in bulk, track deliveries, and manage expenses efficiently. Their platform connects restaurants directly with producers and suppliers, aiming to reduce costs, minimize supply chain friction, and improve the consistency and quality of goods delivered.
With a team of approximately 384 employees and headquartered in São Paulo, Brazil, Frubana operates across several Latin American markets, serving independent restaurants, franchise chains, and foodservice providers seeking more efficient and transparent supply solutions.
What technology enables Frubana's platform?
Frubana integrates supply chain logistics, digital ordering, and B2B fintech solutions into a single platform tailored for the Latin American market. Their technology stack focuses on automating procurement workflows, real-time inventory updates, and optimizing last-mile delivery. This digital-first approach addresses the fragmented nature of foodservice supply in LATAM and enables restaurants to manage their orders and payments from a centralized dashboard.
Who are Frubana's competitors?
Frubana competes within the B2B restaurant supply and foodservice procurement sector in Latin America—a market historically dominated by local wholesalers and traditional distributors. Notable competitors and similar platforms include:
- Latam Food Service: Specializes in commercial equipment for restaurants and hospitality businesses across Latin America.
- RSCS - Restaurant Supply Chain Solutions: Manages supply chains for major quick-service restaurant brands in the region.
- FoodService Latino: Focuses on distribution and representation for foodservice equipment and supplies.
- Floki: Offers a digital procurement platform for restaurants to automate and centralize their purchasing, helping to reduce costs.
- Sysco International Food Group: A global foodservice distributor with an international presence, including Latin American markets.
Frubana differentiates itself by offering a comprehensive, tech-enabled marketplace focused specifically on the needs and challenges of Latin American restaurants, integrating both sourcing and logistics into a unified solution.
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