FranConnect is a franchise management software platform that serves as the operational backbone for franchise businesses and multi-location brands. The company provides cloud-based solutions that help organizations manage sales, operations, and marketing processes across their franchise networks.
For nearly twenty years, FranConnect has supported over 1,500 brands worldwide—including nine of the Franchise Times Top 10 Fastest Growing franchise businesses—in driving growth, improving profitability, and streamlining operations. Their platform centralizes key functions such as lead management, onboarding, compliance, field operations, and marketing, enabling franchisors and multi-location businesses to work more efficiently and foster network-wide performance.
FranConnect distinguishes itself by focusing specifically on the needs of the franchise and multi-location business model. Their customers, on average, grow 44% faster than the broader franchising market, reflecting the platform's ability to support rapid expansion and scalable operations.
Who uses FranConnect?
FranConnect caters to a wide range of organizations, from emerging franchises to established global brands. Their customer base spans various industries and includes well-known names such as:
- Neighborly
- Happinest
- Firehouse Subs
- Paris Baguette
- Floor Coverings International
- Domino's Pizza
- SPARC/Authentic Brands (Forever 21)
- Tropical Smoothie Café
- Authority Brands
- Papa Johns
- Orangetheory Fitness
This diverse client list demonstrates FranConnect's adaptability across different market segments and business sizes.
How was FranConnect started and who leads the company?
FranConnect is a privately held company headquartered in Herndon, Virginia, and backed by private-equity investor Serent Capital. The company is led by a team with deep experience in SaaS, product development, and go-to-market strategy:
- Gabby Wong (CEO) has driven significant growth since 2018, expanding revenue fivefold.
- Andy Volkmann (CFO) oversees growth strategy.
- Ian Walsh (COO) manages strategy, commercialization, and customer success.
- Austen Asadorian (CRO) leads global revenue operations.
- Andrew Jackson (CTO) and Jaffrey Ali (Chief Product Officer) are responsible for technology and the product roadmap.
The broader leadership team also includes heads of marketing, customer success, people operations, and regional management, ensuring the company remains focused on delivering value to its global customer base. More about their leadership and mission can be found on their About page.
Where does FranConnect operate?
In addition to its headquarters in Herndon, Virginia, FranConnect has global operations in Australia, Canada, Colombia, India, and across the United States, supporting customers in multiple regions around the world.
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