Foundation is a B2B eCommerce platform designed to help manufacturers, distributors, and wholesalers streamline complex B2B sales processes. Foundation offers a cloud-based solution that empowers sales teams by providing intelligent customer insights and real-time visibility into product, price, inventory, and order data.
The platform is built for quick implementation and ease of use, enabling B2B companies to create personalized eCommerce experiences tailored to their customers’ needs. Foundation stands out by supporting complex pricing models, flexible order terms, and seamless integration with existing business systems such as ERP (Enterprise Resource Planning), OMS (Order Management System), and WMS (Warehouse Management System) solutions.
What problems does Foundation solve?
Foundation addresses the challenges B2B companies face in managing intricate sales processes and large, dynamic product catalogs. By centralizing critical information and providing actionable insights, it helps sales teams simplify workflows and increase sales efficiency.
Key features include:
- Real-time product, pricing, and inventory visibility
- Intelligent customer insights for sales optimization
- Support for complex and personalized pricing models
- Flexible order management and terms
- Integrations with ERP, OMS, and WMS platforms
Who uses Foundation?
Foundation mainly serves B2B companies in manufacturing, distribution, and wholesale sectors. Notable customers include:
- AriseHealth
- OE
- The Paak
- 2020INC
- Ephicient
- Toogether
These organizations use Foundation to improve their digital commerce capabilities and streamline their sales operations.
How was Foundation started and who leads it?
Foundation was founded by a team with expertise in software development, sales, and marketing:
- Shiv Agarwal: Founder & CEO
- Taylor Eidsmoe: Head of Sales
- Areef Syed: Head of Marketing
- Anil Bhanushali: Principal Engineer
The company is based in Bellevue, WA, United States, and operates as a privately held business with a team size of 11-50 employees. Learn more about their leadership and story on their About page.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Foundation and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.