Flaviar is a spirits tasting subscription club that helps members discover new liquor products through curated sample tasting packs. Flaviar operates as a try-at-home service for fine spirits, offering a monthly subscription where subscribers receive tasting kits featuring three samples of spirits sourced from around the world.
How Does Flaviar's Spirits Subscription Work?
Flaviar’s main offering is its monthly subscription service, which delivers tasting kits to members’ doors. Each kit contains three curated spirit samples—ranging from whiskey and rum to unique international liquors—giving members the opportunity to explore and compare flavors before committing to full bottles. Members can also access exclusive promotions, rare bottle releases, and invitations to special events through premium memberships like Flaviar Black.
The platform aims to demystify the world of spirits, making discovery convenient for both enthusiasts and casual drinkers. By partnering with a range of distilleries and brands, Flaviar curates selections that reflect variety, quality, and global reach.
Who Uses Flaviar?
Flaviar primarily serves spirits enthusiasts, gift-givers, and individuals looking to expand their palate from the comfort of home. Its customer base includes both hobbyists wanting to learn more about whiskey, rum, gin, and other spirits, as well as those seeking unique gifts or social tasting experiences. The service is popular among U.S.-based consumers but also appeals to international subscribers interested in discovering global spirits.
Who Are Flaviar's Competitors?
Flaviar operates in the growing spirits tasting subscription and liquor discovery market. Key competitors include:
- Taster's Club – Offers monthly subscriptions for various spirits and wine, with themed clubs for whiskey, vodka, and more.
- Shots Box – Delivers curated mini bottles and craft cocktail recipes each month, focusing on craft and discovery.
- PourMore – Specializes in monthly bottles of hard-to-find whiskeys, bourbons, tequilas, and more as a gift subscription.
- Blind Barrels – Provides a quarterly whiskey subscription box with a blind tasting format.
- Liquor Loot – Focuses on whisky and gin subscriptions, with flexible delivery and cancellation options.
- Sip Tequila Club – Delivers hand-selected tequila bundles monthly, targeting tequila enthusiasts.
- The Booz Box – Offers hand-selected alcohol and wine gift boxes for celebrations and gifting.
- The Spirits Embassy – Hosts tasting events and offers tasting subscriptions for rare and unique whiskies.
While each competitor has its own specialty—ranging from spirit type focus to the frequency and style of tasting experiences—Flaviar differentiates itself with its broad spirits selection, global curation, and additional member perks like exclusive releases and events.
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