Firstup is an intelligent employee communication platform designed to help organizations improve the employee experience by delivering personalized, omnichannel communications and measuring real-time engagement. Firstup empowers communications, HR, and employee experience (EX) leaders to reach every employee—regardless of location or role—enabling meaningful connections at every moment that matters.
The platform allows companies to create and manage targeted campaigns across multiple channels, ensuring critical information reaches all parts of the workforce. With real-time engagement analytics, leaders can measure the effectiveness of their communications and continuously improve their strategies to foster better employee engagement and organizational culture.
Who Uses Firstup?
Firstup primarily serves large, global enterprises looking to streamline internal communications and boost employee engagement. Notable customers include:
- Amazon
- BBC
- Dow
- Hilton
- Kraft Heinz
- Toyota
- JetBlue
- Boeing
- The Clorox Company
- Ford
- Providence
- Grainger
- Southern Company Gas
- Boston Children's Hospital
- Swissport
- Big Lots
- AGCO
These organizations use Firstup to connect millions of employees worldwide, ensuring important information is delivered consistently and personalized to each individual's needs.
How Was Firstup Started?
Firstup was founded by a team of leaders experienced in software, communications, and business operations. The founding team includes Nicole Alvino (Founder and Chief Executive Officer), Joe Marcin (Chief Revenue Officer), Cheryl Chavez (Chief Product Officer), Peter Lai (Chief Technology Officer), Mike Skelly (Chief Financial Officer), Michelle Kerr (Chief Marketing Officer), Sabra Sciolaro (Chief People Officer), and Matt Garrett (Head of Customer Value). Their collective expertise drives Firstup's focus on improving the employee experience through technology-driven solutions. Learn more about their story on their About page.
What Makes Firstup Different?
Firstup distinguishes itself with its focus on intelligent, personalized communication and actionable engagement data. The platform supports omnichannel delivery, real-time analytics, and personalization at scale, which are critical for large enterprises managing complex, dispersed workforces. Firstup also fosters a vibrant community of over 3,000 communicators dedicated to elevating employee experience across industries.
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