Finance Lobby is a software development company offering an online marketplace that streamlines commercial real estate (CRE) financing by efficiently connecting brokers and lenders for optimal deal matches. Finance Lobby uses a proprietary algorithm to ensure that brokers and lenders are only matched when a deal is a true fit for both parties, eliminating wasted time on mismatched or dead-end opportunities.
Their platform is designed to address persistent inefficiencies in CRE financing, allowing brokers to increase their close rates by securing terms tailored to clients' needs, and giving lenders instant visibility into qualified, deal-worthy leads across all 50 U.S. states. Finance Lobby enables brokers to broadcast loan requests widely, receive multiple offers, and compare options, while lenders can quickly assess whether a deal meets their investment criteria—often in as little as 90 seconds.
This focus on precision matching distinguishes Finance Lobby from traditional CRE financing workflows, emphasizing that higher volume is not as valuable as better, more targeted deals for both sides of the marketplace.
How Was Finance Lobby Started?
Finance Lobby was conceived and built by a team of experienced mortgage professionals who had firsthand knowledge of the challenges in CRE financing—such as repeated calls, mismatches, denials, and deals falling through. Frustrated by these inefficiencies, the founding team set out to develop a solution that would simplify and improve the process for industry participants.
Who Uses Finance Lobby?
Finance Lobby primarily serves commercial mortgage brokers and lenders looking to connect more effectively and close better deals. Notable customers and users include organizations and individuals such as Richport Capital, Old National Bank, Valley National Bank, Sullivan Bank, Citizens, as well as professionals like John Sauro, Damien Brayboy, Eric Hester, Sol Gottlieb, Ryan Anthony Welsh, Ian Derby, Rick Mitchell, Amy Mahaney, Jeff Sullivan, Jerrod Stallings, Adam Sexton, Joseph DeMayo, and Gabe Gruszynski.
What Makes Finance Lobby Distinct?
- Proprietary matching algorithm pairs brokers and lenders only on deals that meet both parties’ requirements.
- Brokers can receive multiple loan offers and compare terms in one place.
- Lenders get access to qualified leads across the United States, saving time and increasing efficiency.
- The platform is built by industry veterans who understand the nuances and pain points of CRE financing.
For more details about their mission and team, visit their About page.
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