Feed Media Group (FMG) is a software company that provides businesses with licensed popular music to enhance customer experiences across digital apps and physical spaces. Feed Media Group (FMG) offers a proprietary streaming platform and developer SDKs that allow brands to integrate pre-cleared music—curated by industry experts—directly into their own products without facing the complexity of negotiating with music labels and publishers.
Their platform delivers:
- Pre-cleared music streams from major and independent catalogs
- Curated playlists tailored to brand and user experience
- User analytics and engagement data
- Automated payments to rightsholders
- Legal indemnification for platform users
This approach enables companies to focus on customer engagement while FMG manages the legal, financial, and technical aspects of music licensing. Their technology powers music experiences for well-known brands such as American Eagle Outfitters, Mayo Clinic, Mirror, Nautilus, and Tonal. For startups and emerging companies, their Adaptr product provides a flexible way to create music-driven experiences without traditional licensing barriers.
FMG has established partnerships with major music rights organizations, including Warner, BMG, and Kobalt, ensuring access to a broad and diverse music library for clients.
How was Feed Media Group (FMG) started?
Feed Media Group was founded in San Francisco by Jeff Yasuda, Eric Lambrecht, and Lauren Pufpaf. The founding team created FMG to address the challenge businesses face in securing popular music licenses for customer-facing applications and experiences. Their combined expertise in technology and music licensing informed the development of FMG's platform and services.
Who uses Feed Media Group (FMG)?
FMG primarily serves brands and businesses looking to incorporate licensed music into digital products, in-store experiences, or fitness applications. Notable customers include Mirror, Nautilus, and Tonal, as well as larger enterprises like American Eagle Outfitters and Mayo Clinic. Startups leverage FMG's Adaptr platform to build unique, music-centric digital experiences.
What makes Feed Media Group (FMG) different?
Unlike traditional music licensing processes, FMG streamlines the integration of popular music for business use. The company handles rights clearance, curation, payments, and legal protection, allowing clients to add high-quality, engaging music to their products quickly and compliantly. The inclusion of analytics and SDK support further differentiates FMG for businesses seeking a turnkey music integration solution.
To learn more about FMG's history and team, visit their About page.
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