Eventric Master Tour is a live event and tour management software platform developed by Eventric. Designed as a Software-as-a-Service (SaaS) solution, Eventric Master Tour enables professionals in the live event industry to efficiently plan, coordinate, and communicate all logistical aspects of touring and events.
The platform’s flagship product, Master Tour, is widely used by tour managers, production crews, and talent to centralize and deliver real-time tour information. Master Tour’s core functionality includes a command and control desktop application—with mobile access for iOS and Android—to manage schedules, personnel, venues, and ticketing details. Its cloud-based architecture provides instant data syncing, secure access, and offline capabilities, making it suitable for teams on the road.
Eventric also offers Live Access, a secure, invitation-only ticketing system for managing internal distribution and retail of event tickets and VIP packages. This system is used by agencies, management companies, and artists to handle “friends and family” ticket allocations and VIP guest management securely online.
How was Eventric Master Tour started?
Eventric was founded in 2000 by experienced tour managers and live event professionals with backgrounds working alongside artists such as Dave Matthews Band, Foo Fighters, Coldplay, and Beyoncé. The company was established to streamline complex tour logistics and to answer the unique needs of touring professionals.
Who uses Eventric Master Tour?
Eventric Master Tour’s customer base spans a broad spectrum of the live event industry, including touring artists, production companies, management teams, educational institutions, and more. Notable clients include major industry names such as Warner Music, Redlight Management, Ed Sheeran, Live Nation, Red Bull, Justin Timberlake, Kenny Chesney, Lady Gaga, Metallica, The Harlem Globetrotters, WWE, Zac Brown Band, and organizations like Belmont University and Disney on Ice.
What makes Eventric Master Tour different?
- Comprehensive tour management: Centralizes all tour details, schedules, and logistics in a single platform.
- Real-time communication: Enables teams to share updates and information instantly, both desktop and mobile.
- Cloud-based with offline support: Ensures secure access and data syncing, even when teams are on the road.
- Battle-tested: Developed over 15+ years with continuous feedback from industry professionals, ensuring reliability and relevance.
Where is Eventric Master Tour based?
Eventric is headquartered in Chicago, Illinois, with additional offices in Los Angeles, Nashville, and Seattle. The company employs between 11–50 people and operates as a privately held business focused on software development for the live event sector.
To learn more, visit their About page.
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