Envoy B2B is a wholesale B2B platform designed to support businesses in managing and scaling their wholesale operations. Envoy B2B provides technology solutions that enable teams to create dynamic content, accelerate the sales process, and foster stronger relationships between brands and their wholesale customers.
The platform offers tools and services that streamline the wholesale sales cycle, allowing brands to efficiently manage product catalogs, digital showrooms, and order workflows. Envoy B2B emphasizes empowering the entire wholesale team—from sales and marketing to IT—by centralizing content and automating key business processes. Their solutions are built to help brands deliver a better buying experience for retailers and partners.
Who Uses Envoy B2B?
Envoy B2B serves brands and businesses looking to enhance their wholesale channel operations, particularly those in footwear, apparel, and outdoor goods. Notable customers include Topo Designs, Wolverine, Vidabrands, Oofos, Converse, Twisted X, Saucony, Knockaround, Howler, Biolite, Landau, and Joules. These companies leverage Envoy B2B to streamline product launches, manage seasonal assortments, and drive engagement with their retail partners.
How Was Envoy B2B Started?
Envoy B2B was established in Grand Rapids, Michigan, by a team with expertise in software development, customer experience, and business operations. The founding team includes Jon Faber (Chief Executive Officer), Brandon Merritt (President & Chief Financial Officer), Mark Johnson (Chief Marketing Officer), Christopher Morse (Chief Experience Officer & Product Owner), and several others with backgrounds in web development, customer success, photography, and cloud operations. Their collective experience shapes the platform’s focus on empowering wholesale teams through modern technology. More details on their team and history can be found on their About page.
What Makes Envoy B2B Unique?
Envoy B2B stands out by offering an integrated solution tailored for wholesale teams of any size. Its capabilities extend beyond simple order entry—providing digital merchandising tools, dynamic content management, and support for IT departments seeking scalable, secure solutions. The platform helps brands keep pace with the demands of modern wholesale relationships and supports seamless collaboration across departments.
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