Eden Farm is a B2B food supply chain platform based in Indonesia, focused on delivering fruits and vegetables directly to multi-segment restaurants and cafes. Eden Farm addresses inefficiencies in Indonesia’s multi-layered food supply chain, which traditionally create volatile prices, inconsistent quality, and reduced income for farmers.
The company’s core solution is to cut out multiple middlemen, bringing price stability for buyers and income stability for farmers. Through its technology-driven approach, Eden Farm provides farmers with revenue guarantees and demand forecasts, while offering restaurants and cafes stable pricing and quality assurance for their fresh produce needs.
Eden Farm’s tech stack includes:
- Ordering App: Enables B2B customers to place orders efficiently and reinforces Eden’s brand presence.
- ERP System: Processes real-time supply and demand data to enable accurate demand forecasting and internal performance measurement.
- Farmer’s App: Facilitates communication with farmers, collecting harvest data and relaying Eden’s supply needs.
By leveraging these platforms, Eden Farm streamlines procurement for restaurants and cafes, reduces raw material costs, and improves sourcing transparency. For farmers, Eden Farm provides more predictable income by connecting them directly to consistent demand channels and offering data-driven insights.
Who Uses Eden Farm?
Eden Farm primarily serves B2B customers in Indonesia, including restaurants, cafes, and other food service providers that require consistent, high-quality produce at stable prices. Their model also benefits smallholder farmers by providing them with guaranteed revenue and transparent market access.
Competitive Landscape: Eden Farm’s Competitors in Indonesia’s B2B Food Supply Chain
Eden Farm operates within Indonesia’s rapidly evolving B2B food supply chain and agricultural marketplace sector. Key competitors and comparable platforms include:
- AgriAku: A B2B agriculture marketplace addressing problems in the agricultural value chain, connecting suppliers, principals, and farmers.
- PasarMIKRO: An Indonesian agri trade platform offering a mobile app for agricultural product transactions.
- Sayurbox: A technology-enabled grocery service and B2B agricultural provider, partnering with thousands of Indonesian farmers.
- TaniHub group: Operates multiple platforms in the agricultural supply chain, offering farm-to-business services.
- FarMart: A broader B2B food supply network with similar value propositions in agricultural procurement.
While each competitor has its unique approach, Eden Farm’s emphasis on price stability, demand forecasting, and direct farmer partnerships distinguishes it in the Indonesian market.
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